Online Trends Your Business Should Watch Out For

As you run your small business online, you should make sure you are aware of the current trends. These trends can be very useful for growing your business. They can include anything from new marketing strategies to improving the ease of your website for customers. Make sure you stay on top of these trends so you can explore new options and continue to increase your business.

AI Customer Service

For many websites, it has become common to utilize AI chatbots for customer service. Using AI for your customer service can have many benefits. Most importantly, AI customer service is available 24 hours a day, so your customers can get help even when your staff isn’t currently working. AI is also faster when responding because it can quickly find answers to common questions. Overall, AI is helpful for improving the work that agents do. They can use AI to answer quick questions and to determine priorities which helps your agents to use their time efficiently. In turn, they can dedicate more time to engaging with customers rather than focusing solely on resolving issues quickly.

Move to E-Commerce

With the rise of the current pandemic, e-commerce has become widely popular due to the fact that in-store shopping has been greatly limited. More and more people have turned to online shopping to meet their needs. Over 2 billion people will make an online purchase this year. Since e-commerce is growing sufficiently, it would be wise to join this trend. There will be many economic opportunities available. Make sure you do your research to see how to best market your business online.

Video Marketing

Video marketing has definitely seen a rise over the years. It’s become popular for a variety of reasons. First of all, it is a useful SEO strategy. Websites with videos tend to rank higher on search engines. Using videos can also make it easier to market. You can use videos to explain what it is you do while also establishing more of a personal connection with viewers. Videos can also be a more efficient way to incorporate customer reviews as videos are more genuine than an online comment. Overall, using video marketing can help to boost popularity and help you to reach a wider audience.

Trends occur for a reason. In business, it’s usually because popular strategies actually work. So, don’t ignore the online trends. Embrace them and learn more about them so you can use them as an advantage while growing your business online.

You can greatly improve your business’ presence online with an updated website. Contact us to learn more about how we can help!

How to Use Customer Data to Improve Your Business

Running a business can be difficult and it’s even worse when you’re trying to figure out how to improve your business. It’s important to look at every resource that you can. A few places you can find customer data and use it to improve your business is to collect data at checkout, analyze reviews, and utilize social media.

Collect Data at Checkout

One great way to use customer data and improve your business is to collect data at checkout, like phone numbers, email addresses, etc. The resources that you collect can be used for future marketing. If you have your customers register with an email address when they checkout, then you can start using the emails to spread coupons or information about new products that can draw the customers back to your business. You can also use the data to figure out what customers are buying and which market you need to tailor your business towards.

Analyze Reviews

Reviews are the perfect way to see how your customers are feeling about your business. These reviews can help you see where you do well and where you need to improve. Once you’ve analyzed the reviews, you can begin to create a strategy to implement some things you learned. Customers will be more likely to return to your business if they feel like their complaints or compliments are being heard. Both good and bad reviews will help you as long as you’re willing to accept a little constructive criticism. Customers may even start to recommend your business to their friends.

Social Media

Social media data is one way that you can find out how to improve your business. If you have a business page on Instagram or Facebook, there are ways you can track the people who are looking at your page. These social media sites want businesses to do well and have created a way for you to see exactly who your audience is. You can see if it’s primarily men, women, young adults, parents, college students, et cetera. This can be valuable information and you can tailor your website and products towards your specific audience.

There is no set rule book for how to create a successful business. There is a lot of trial and error involved in the process. A good start to improving your business is to collect data at checkout, analyze reviews, and utilize social media.

Read this next: How to Make Your Website Effectively Represent Your Business