Communication is crucial to running a successful business. Customers choose who they spend their money with by evaluating the quality of the products and how they feel they were treated. Appropriately catering to your clients needs through reliable communication leaves a good impression that brings return customers. At the same time, this takes a lot of time, time you may not feel that you have. If you are looking to free up some time without sacrificing customer service, it may be time to consider automating some of your communication channels.
Email marketing is a great way to keep your name in front of your customers. Sending out regular newsletters, promotions, and other fun reminders is a great way to interact with your audience. Automating your marketing emails is the perfect way to balance time and effectiveness. When you automate your emails, you can use templates to create and personalize them, schedule them in advance, use mailing lists, and even keep track of who opened the emails and many more things.
Automating your social media allows you to do a lot of work at once and see it happen successfully over time. If you have a social media presence, it is important to regularly update and interact with your followers and to know your statistics and mentions. You can use bots to track your mentions and other relevant data. Just be sure to look at the numbers with a grain of salt. You can also use a variety of tools to create and schedule content in advance. This allows you to plan things out and make sure they are perfect, rather than realizing that you haven’t posted in a while and scrambling to come up with anything that you can.
You might think that direct mail is old school. However, when you consider the fact that many individuals receive about 120 emails per day you can see why you might want to consider direct mail as an option. You can use direct mail to target local customers with coupons, announcements, and other tidbits. Modern API integrations automate mass mailing to almost a background business process, making this cost and time effective for you.
When visitors come to your website, you need to make sure they are engaged. One way to do this is to include automated online chat software. Customers can ask questions and get answers in real time, improving their experience. When you offer an online chat option, you can circumvent people leaving your website because they can’t easily find answers to their questions. When these chats are automatically answered, it leaves a better impression than sending an email and waiting for an answer.
It may be a little extra work to set up in the beginning, but automating these communication channels will save you time and money in the long run. Any of these methods will help you grow your customer base and will keep your business prospering well into the future.
If you need help with your website, you are in the right place! Reach out to me and let’s see what we can do!