Facebook Advertising – Start Right with the Facebook Pixel

Before you get started into the world of Facebook advertising, you need to install the Facebook pixel, but I can hear it now – “what is the Facebook pixel, you ask?” Facebook defines its pixel as follows: “The Facebook pixel is a piece of code for your website that enables you to measure, optimize and build audiences for your ad campaigns.” Essentially that means you can use the Facebook pixel  to leverage the actions people take on your website across devices to drive more effective and targeted Facebook advertising campaigns.

How to Install the Facebook Pixel on Your Website

Step 1: Create a Facebook pixel

  1. Go to your Facebook Pixel tab in Ads Manager.
  2. Click Create a Pixel.
  3. Enter a name for your pixel. You can have only one pixel per ad account, so choose a name that represents your business.
    Note: You can change the name of the pixel later from the Facebook Pixel tab.
  4. Check the box to accept the terms.
  5. Click Create Pixel.

Step 2: Add the Facebook pixel to your website

  1. Go to your Facebook Pixel tab in Ads Manager
  2. Click Actions > View Pixel Code
  3. Click the code to highlight it
  4. Right-click and select Copy or use Ctrl+C/Cmd+C
  5. Click Done
  6. Go to your website’s HTML and paste the code between the “head tags”
  7. If you are using WordPress (which we recommend) use the following steps:
    1. Get your Facebook pixel ID
    2. Install the PixelYourSite plugin
    3. Open the plugin and paste the Facebook pixel ID inside the dedicated field (be careful not to paste the full code of the pixel)
    4. Scroll Down and check the Activate Plugin General Settings box
    5. Click Save Settings Button
      Here’s a video you can watch and follow along with to make sure it is set up correctly:

CLICK HERE to download a checklist to setup and install your Facebook Pixel!

Step 3: Confirm that the Facebook pixel is installed on your website

  1. After you’ve installed the Facebook pixel on your website, go to a web page the pixel was placed on.
  2. If it’s working, the pixel will send information back to Facebook and you’ll be able to see activity in the Facebook Pixel page in your Ads Manager.
  3. Your pixel’s status will also be set to Active.
  4. Alternatively you can install the Facebook Pixel Helper extension inside your chrome browser
  5. This extension is an awesome tool that helps you validate and troubleshoot your Facebook pixels

Now that you have the Facebook pixel installed on your site you can start tracking your site visitors and using that information to deliver specific ads or to start a remarketing campaign.

55 Website Essentials – Infographic

It wasn’t that many years ago that having a company website was seen as optional, but that isn’t the case today. To be effective online you not only have to have a website, bit it has to be setup right.  We have assembled some of the most important website essentials in this infographic to help you navigate this a bit better. We have also included the website essentials in list form to use as a checklist.

55 Website Essentials – Infographic

  1. Domain name – that’s easy to read and remember.
  2. Logo – a visual representation of your business that’s unique.
  3. TagLine – a concise description of what your business does.
  4. Phone Number – a clickable phone number (and make sure you answer).
  5. Call-to-Action – tell visitors what you would like them to do.
  6. Top Navigation – discreet options to find the top pages on your site.
  7. Bread Crumb Navigation – help your visitors navigate hierarchically.

Above the Fold:

  1. Image or Slider – visually display unique selling points and differentiators.
  2. Reviews and Testimonials – Video is even better to build trust with your visitors.
  3. Important Business Information – Location, etc.

Below the Fold:

  1. Quality Content – your unique selling proposition described for visitors and search.
  2. Main Features – of your products and services.
  3. Internal Links – to your website’s inner pages.

Footer:

  1. Navigation – secondary navigation to common pages.
  2. Social Media Buttons – assist people in getting to know you via social channels.
  3. Online Chat Feature – instant communication while the visitor is researching.
  4. Business Hours – along with your location, this will make sure visitors know when they can visit.
  5. Contact Information – address, phone number, and/or email address.

Inner Pages:

  1. About Us Content – what’s your story?
  2. Inner Page Content key product and service offerings in detail.
  3. Contact form – let visitors know when to expect a response.
  4. Captcha / Anti-Spam Feature – you’ll be sorry if you don’t!
  5. Privacy Policy Page – let visitors know how you’re going to utilize data you collect from them.
  6. FAQ Page – frequently asked questions.
  7. Blog Page – company news, industry news, advice, and client stories you can share with your audience.

Blog:

  1. Comment feature – increase user engagement.
  2. Search bar – make it easier for visitors to find the information they’re seeking.
  3. Sidebar – show your latest or most popular blog posts, call-to-action, or related posts.
  4. Social Media Share – allow users to easily share your articles.

Other Content and Design Points to Consider:

  1. Easily readable, clean font
  2. Links that are easy to understand
  3. Mobile responsive
  4. Hamburger menu on mobile site
  5. Use contrasting colors
  6. Use a spell checker

Search Engine Optimization:

  1. Title and meta description updates
  2. Automatic sitemap creation
  3. Easy to update URL structure

Server and Hosting:

  1. Fast and reliable hosting – I love WPEngine – click here to save 20%!
  2. Automatic website backup feature
  3. Secured

Technical Requirements Backend:

  1. Optimized code for fast page loading
  2. Use a CMS – I only recommend and install WordPress
  3. Cross-browser compatibility
  4. Google Search Console integration
  5. Google Analytics Integration
  6. Schema.org integration
  7. Site Caching

Things to Avoid:

  1. Use a video hosting service, don’t load videos on your server
  2. Avoid background music
  3. Don’t use Flash
  4. Avoid Click to Enter sites (unless there are age restrictions)
  5. Do not steal content, images, or other assets
  6. Do not share confidential information

website essentials