12 Ways to Turn Your Website into a Lead Generation Machine

If your website isn’t generating leads for you, then you’re not doing it right. A website is supposed to be like your storefront on the web. In some cases, if you have solely an online business it is your storefront. Website lead generation is vital for any business today.

12 Ways to Turn Your Website into a Lead Generation Machine

  1. Add Multiple and Relevant CTAs – Having only one CTA on the page in the form of a sign-up form is not enough. You need to put CTAs wherever your audience is looking. Under blog posts, under your about page content, above the fold on the landing pages, and home page – all are great ways to improve your conversion rates.
  2. Add a Timed and Relevant Slide or Pop-Up – There is a love-hate relationship with pop-ups for most marketers. The problem is, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters or get a relevant lead magnet.
  3. Change What’s Not Working – Before you change one thing on your site, do an audit. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them up to make them better. Often the problem is poor targeting; sometimes it’s just not having a CTA at all.
  4. Use Analytics – Use Google Analytics to its full potential by considering hiring someone to help you use it right. The ways you can use it are so advanced that you really do need someone who is well versed in how to use it so that you can get the most from it. Connect analytics to your website, your autoresponder, use tracking links and more for the best results.
  5. Use a Heatmap Tool – This type of tool enables you to actually find out exactly what your audience is looking at and clicking on when they come to your site. This can help you improve navigation tremendously. Try Hotjar.com.
  6. Add In Live Chat – Sometimes people just want an answer immediately; you can provide that with properly trained live chat customer personnel a lot less expensively than you may think. Zoho.com offers software to enable you to offer live chat relatively inexpensively.
  7. Give Away Relevant Lead Magnets – Double check to ensure your lead magnets are relevant to your audience. You can actually offer more than one lead magnet depending on the content that your audience is reading at the time. This proves to offer huge results. For example, if your audience is reading a blog post about journaling, you could offer a free journal template for MS Word as a lead magnet. It really is that simple.
  8. Add More Testimonials – People love reading testimonials from others who have used your products or services. Try to make it part of your follow-up to receive them. When you get a new customer, set up an automatic survey to be sent after they’ve had enough time to sample your products and services and ask for the testimonial.
  9. Add Case Studies – Another way to get people interested in your offerings is to create case studies. You can write them up or you can do interviews with successful people who have used your products and services, or a similar method.
  10. Use Multiple Forms of Content – Everyone learns and digests information differently. Therefore, having content in many forms such as text, video, images, graphics, and so forth will help everyone learn about what you can do for them in a way that they understand.
  11. Test Everything – When you create a new landing page, a sales page, a freebie or something else that needs to bring traffic or convert traffic, always double check that your assumptions are correct by testing. If you do split testing (meaning to offer two different versions of it), you’ll be able to improve and get better results over time.
  12. Finally, always ensure that your website works across all platforms. Not only should people be able to read what you’re offering, they should have no issues with buying right from their smartphone.

If you need help turning your website into a lead generation machine please contact me and I would be happy to discuss ways you can get the job done.

Is Email Marketing Dead?

email marketingYou may have read that email marketing is dying. Guess what – it’s not true. According to Email Marketing Is Not Dead, there are many stats that prove their point. They collect stats about email marketing and they’re quite interesting. Let’s take a look at a few.

Why Email Marketing is Not Dead!

People Prefer Email for Communication with Businesses – This is a huge one. When you realize that people prefer to email with you than talk to you, or talk to you on social media, then you’ll know how important it is to maintain email marketing connections.

You Own Your List – Even if people don’t check email as often as they should, they actually do, but on their mobile. So if you’re not getting traction, ensure your email and website are mobile friendly.

B2B Email Marketing Rocks – If you’re promoting to businesses and business owners then you’re in luck, because 55% more sales are attributed to email marketing messages and email communication.

Client Acquisition – Email is 40 times better at converting a prospect into a customer than social media. This is enough for most people to realize that they need to build their email lists and market to their customers via email.

ROI Is Amazing – When done right, email marketing has an amazing ROI – usually about 24 times of cost. So if you spend a dollar on email marketing, chances are you’ll get 24 dollars back for your efforts.

The Young Still Use Email – One argument against email of late is that millennials don’t use email. This is false. Email usage has stayed the same. Pretty much every site, bank, and bill asks for an email address and uses email to communicate with everyone. If anything, millennials don’t like paper mail, but they do like email and they keep it right near them with their expensive mobile devices.

Social Is an Addition Not a Replacement – When you realize that you don’t own social media networks, or your followers, and that anything can happen, you realize how important email addresses are. Use the new ways to connect to your audience, but never let go of email – at least not yet.

Your Competitors Are Doing It – This is one of the most important things to remember. Your competition is using email, and they’re using it successfully. It may seem like a lot of work to build your list and create email series, and do email marketing correctly. However, it’s more effective than social, and that’s a fact, or larger companies would stop doing it. In fact, even spammers would stop using email if their campaigns did not work.

If you want to be successful online, you don’t have to use email. But, if you want to maintain a long-term business and be successful long term no matter what happens to the free services of social media, then you’ll work hard to build your email list. And as you do it and start marketing to it, you’ll soon discover the power of email marketing and why it’s still important.