003: How do I educate my prospects?

This is a frequently asked question – as most people are so used to selling that they have no idea how to educate their prospects and customers. In this episode I take you through 3 types of content you need to be using in your content strategy to build awareness, trust and ultimately variety into how you educate your prospects.

Here’s the link to the blog post I mentioned in the episode:

002: The Essentials of Marketing

On this episode we explore the 5 essentials every business should have in a solid marketing plan. Do you have them in your marketing plan?

  1. Identify your ideal client
  2. Attract them to your main marketing portal – your website
  3. Educate with great content
  4. Nurture the relationship
  5. Measure what’s working and what is not – then adjust accordingly.