Is Your Post/Tweet/Pin Interesting Enough? How to Get More Shares

get more sharesIf you’re putting out information that no one is reading or sharing, then what’s the point? To get more shares, you have to be intentional. If each post, tweet, pin, video, and share that you work on doesn’t produce at least ten likes, then it’s possible that what you’re putting out is not valuable and has no real purpose. To change that, start looking at content marketing differently by only putting out valuable information that has a point and a reason for being.

6 Easy Ways to Get More Shares

Benefits over Features

This applies to the content you create as well as the products you make and how you sell them. Ensure that by just looking at the title or headline, anyone who sees it will know exactly what they are going to learn in the content you’ve shared with them.

Stick to the Tried and True

You may want to be creative but sometimes that doesn’t work to actually get more shares. People love lists, how-to’s, and that type of thing – whether it’s an article, a blog post, or a video. You may think that it’s boring and old but these are the things that get watched, read, and shared more than anything else.

Back Up Your Opinions

Everyone can have an opinion, but there is only one set of facts to back it up. Use facts to back up anything you say that’s your opinion, and you’ll soon become a very well respected go-to person for advice on your topic. Plus, people are more likely to share factual information than mere rants without backup.

Create for Your Audience

It’s easy to get tied up in worrying about search engines but the truth is, algorithms change constantly. It’s simply too hard to keep up. But, it’s not hard to keep up if you are creating content that is valuable for your audience. Put your audience above any other factor when creating content for them, and you will get more shares.

Make It Simple

People are naturally lazy. If you can pique this desire to be lazy in your headlines and in your solutions, by making everything easy and telling them it’s easy, you’ll be more likely to get other people to share and like your content. Think about the cooking videos that condense down the work it takes to make something to less than one minute. People share them like crazy. They may never make that recipe, because, of course, it’s harder than it looks. But they love believing it’s that simple.

Use Emotions

If you can pull at people’s emotions – whether it’s the fear of loss or the feeling of empowerment, you can get them to act faster, and, chances are, you’ll get more shares. In this case, it helps to know your audience very well so that you can develop content that speaks to their emotions in a way that resonates and stirs the desire to act.

If you can combine these tips, you’ll create posts that are a lot more likable and sharable. Just remember that you need to put your audience first, appeal to their emotions, and make them curious enough to keep looking. Then you can inspire them to take action.

Marketing with Social Media – How Social Media Can Turn Into Leads

marketing with social mediaSocial media has become one of the most popular tools for marketing today. Marketing with social media can be difficult if you don’t know the right strategies.  Social media is great for building a community and getting to know people. But, it isn’t as easy as using social media for personal use.  In order to make it useful for business you have to move people from prospects to leads by getting them onto your email list, getting them to buy a product, or getting them to use a service to also get them on a list. It’s easier than you think.  Here are a few easy tips you can use to leverage social media to turn your prospects into leads.

Tips for Marketing with Social Media

Identify Where Social Media Fits in with Your Marketing Funnel – Sometimes people join your social media due to having visited your website. They may have liked what you said, but didn’t yet want to sign up for an email list. Sometimes they find your social media in other ways, without ever having visited your website. When marketing with social media, look at your marketing funnel and your product funnel to see where social media fits in, and act accordingly.  It will vastly improve your conversion rates.

Make It Easy for Prospects to Convert – You can have multiple ways for your social media followers to join your email lists. For example, you can have a sign-up page on Facebook as well as on your website. It’s actually good to have those two separate lists, depending on where they sign up.

Give Away Something Valuable – It always helps to have a lead magnet that is valuable to them and solves at least one problem they have quickly. You don’t want it to be a long, drawn-out process that they have to go through for weeks for the lead magnet to work well. It should be a quick solution to a problem that keeps them up at night, but is easy to solve.  They have to want your solution enough to be willing to sign up to your mailing list in exchange for receiving it.

Build Relationships with Your Followers – Take the time to actually interact with your social media followers so that they want to know more about you. Social media marketing doesn’t just mean pushing stuff out there without also listening.  Answer their questions, help them, and be a resource to them. The more you can show that side of your personality, prove your expertise,  and engage with the followers, the more likely they are to want to sign up for your offerings.

Create a Special Email Campaign for Social Media Prospects – Remember that you don’t want to send the same email marketing campaign to everyone. You should have a different one based on where they sign up, which freebie they download, and other ways of segmenting your audience. Each leads to the same thing, but is done differently based on where the audience member is in your marketing and product funnel.

Test, Measure and Adjust – Always set goals that are specific so that you have a way to measure your results. If you’re not meeting your goals, figure out where you can adjust something to make it work just a little bit better. That’s what’s awesome about marketing with social media; it’s adjustable on the fly.

Host a Contest – Ensure that you follow the rules of the social network in order to host a contest, using the right third party or native service to do the contest correctly. A contest can help get email sign-ups fast.  Think of something that’s valuable to your audience as a reward or prize, and kick it off!

Run an Ad Campaign – This is especially great for Facebook because you can target your ad so closely, even down to marketing only to your own groups if you want to. Running ads is a sure-fire way to get people to move from prospects to leads fast.

Most social media followers are just learning about you and want to see how you do things. They’re going to observe for a while, get to know you, and then eventually jump on board. For the best results, use different some of these tips to get them on your email list and then market to them specifically using the tips found here.  Your results will amaze you.

Want to know more about how to market using social media effectively without taking a course or spending a lot of time and money on a marketing consultant or team for your business?  Join me at TheMarketingKit.com and receive usefule, efficient video lessons immediately followed with coordinating downloads you can actually use right away.  Better yet, each month I will focus on a different HOT MARKETING TOPIC to center my lessons and materials around.  As we kick off this membership, August 1, our first monthly topic will be…you guessed it! SOCIAL MEDIA MARKETING – what REALLY counts.  Click the link below to check out this affordable and efficient way to stay on top of your marketing needs.

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Knowing Who You Are – How to Be Authentic in Your Business

be authenticIt’s easy to tell what is important to someone, because their actions reflect who they really are. In fact, your life is a reflection of your actions. It’s important that you be authentic about who you are and that you authentically care about who those on your team are a well. What’s even more powerful is that what you put out into the world, you also get back. If you are negative, you’ll get negativity. If you are an optimist, you’ll get back optimism. People really do reflect back to you your own outlook most of the time. The same thing can be said for your people. Give them respect if you want respect; give them your time if you want time from them, show that you care if you want them to care, and so forth. Look at any truly successful healthy business – those businesses clearly understand that concept, and it shows.

Here are a few ways to be authentic in your business:

Always Pass the Credit – When you have success, it’s easy to want to take all the credit. But the truth is, you should pass that credit on to your team. The more you do that, the more they’ll want to give of themselves because they feel as if the successes are shared, appreciated, and celebrated. Success feels good, but always remember – so does getting credit for it.

Always Take the Blame – Sometimes things do go wrong. But, a real leader will take the blame. After all, it was your vision that wasn’t explained enough and that allowed the failure to occur. But, you can learn from it. Let your team know that you take the blame, why, and how you’ll proceed in the future. If you prove to them that you are all on the same team and that you are NOT a threat, you will get their best work.

Know Real Talent When You See It – When you bring on team members, bring on people who have a talent for something special, and then let them go. Don’t tie them up by having them do something not in their wheel house. Use your team members for what they love to do and are good at doing.  Using their gifts and talents will benefit everyone.

Be the Reflection You Want to See – In order to truly be authentic, it’s important that when you look in the mirror, you ask yourself, “What do I see?” Do you see a giving, kind, smart, hard-working person? Most of the time, your team will follow you and your example. Be the example you want to see, whether that’s how you talk to people, how you dress, how you handle stress, or how you do your work.

Know Who You Are – A real leader knows who they are deep down and doesn’t try to hide it. They are authentically themselves and want others to be authentically themselves too. Knowing what you’re good at is easy, but you need to also be the type of person who isn’t afraid to admit what you’re not good at as well, and use team member who are good at your weaknesses to create a strong team.

Know Your Team – Take the time to get to know each member of your team so that you know when there is a problem. Being able to build a relationship with each team member is essential to being able to work together. Know what makes them tick, what bothers them, and their favorite way to receive praise. These are important things to know to be truly authentic in your relationships with your team.

Listen to and Act on Feedback – Allow and encourage your team to give you constructive feedback. You want them to feel free to tell you things, even those things you may not want to hear.  As long as it’s meant for good, that’s all that matters to be constructive. To show that you’re listening, you should also act on the feedback – either by stating you heard them and will consider it, or by actually doing something.

To be successful in business, it’s important to be authentic enough to first know who you are as a person and as a leader, but it’s worth nothing unless you also take the time to get to know those on your team in the same way.  If you follow these tips, you will have a successful, healthy business, filled with team members who value you for it, and it will show in their work ethic and what they are willing to do for the good of the team.

Creative Ways to Get Public Speaking Gigs

public speakingIf you have a desire to be a public speaker, and you have a talk that you can give about a popular topic about which you have useful knowledge, then all you really need to do now is find the public speaking gigs that you want. There are many ways to do it, including paying to be listed on speaker’s lists, reaching out to trade associations, and much more. The best thing to do is just get out there and do it But where do you start?

Here are a few creative ways to get public speaking gigs fast:

Clubs and Associations – Not only should you approach clubs, organizations, and associations that you have joined to offer your speaking skills, but you should also reach out to different organizations by sending them a packet about your offerings, including your fees and how to contact you.  Remember to include any testimonials or video clips from successful public speaking engagements you have already done.

Universities and Colleges – You don’t have to be part of the alumni association to speak at colleges and universities. Contact the right department heads with your information about the talks you can give and the audience you’d like to speak t, and it may still be a great fit. Again, always include your fees and how to reach you.

Business Networking Groups – This is especially useful if your topic happens to be related to a particular type of business – marketing, motivation, or any other topics of interest across different business audiences. Send your speaker’s information to each group that you think may want to hear your talk. Send a sample of your work, and all the contact information as well.

Your Current Clients – You never know if your current clients need speakers for their businesses or organizations if you don’t ask. There may be opportunities right under your nose if you haven’t offered. Send out an information packet to each of your clients so that they know what you offer.

Other Speakers You Know – If you know other speakers, ask them how they find speaking gigs and if they think you’d fit in anywhere they’ve given speeches. There often can be opportunities for co-speaking gigs, and you could team up. If they know who to contact or will make introductions, that would also help you to get your foot in the door.

Online Opportunities – Believe it or not, today you can actually get speaking gigs right from the comfort of your own home (or wherever you use your computer) thanks to the advent of online technology like Google Hangouts Live, YouTube Live, Facebook Live and Blab.me – not to mention all the webinar technologies that exist like GoToWebinar and Adobe Connect.

Industry Magazines – Subscribe to as many industry magazines as you can, because they will often list events that are happening with calls for speakers to apply. They’ll provide full directions for what to send when you apply to speak. Many events pay well, while some just give you free accommodations and other perks.  Either way, the exposure to speaking gigs can lead to more exposure and, therefore, more jobs!

Google It – Do a Google Search for “speakers needed” or “call for speakers” within your industry. This is a great way to find public speaking events for which you can apply. Be sure to set up a Google Alert if you get a good search result so that you’ll stay ahead of the events.

Big Businesses – Large businesses, corporations, and organizations often need speakers for various types of events including motivational, training, and other types of events. Make sure you send your information to the right departments to get the best results.

Your Website – Create a speaker’s portion of your website, including a media kit and a one-page flyer that says what you speak about, your background, and how to reach you. It won’t hurt to also include a video of the talks you’ve given so far as well as testimonials from people who have attended your speaking events. If you don’t have that, include an introductory video so that people can see your style.  If you have a unique accent or idiosyncrasy or catch phrase, capitalize on it. People will get to know you for it and choose to listen to you because it’s more fun than someone without something unique about the way they speak.

 

If public speaking is your passion and your gift, using these tips can help you land more gigs doing what you love to do.  The great part about that is that the more exposure you have through the gigs you accumulate, the more referrals and future gigs you can generate!

Are you STRONG ENOUGH? Tips for Creating a Strong Password

strong passwordPasswords can be a real problem, not just for website users, but also for website owners. You have to trust that your users will create strong passwords and not share them with others, and you have to ensure that the security you create is safe as well. Also, don’t let old accounts hang around if you aren’t using them. If you have online bank accounts, social media accounts, shopping accounts and any accounts that you don’t use that have passwords, a hacker might decide to use it without you even noticing! When it comes to password safety, the best thing to do is teach everyone to create a password that is strong from the start.

7 Tips for Creating a Strong Password

1. Write Them Down – First, whenever you create a password you should write it down and store it someplace secure. Keeping a password notebook that you put in your locked file cabinet is a good way to go. You’re going to keep it like a diary so that any person who accesses it can flip to the back page and find your most recent changes. Don’t tell the world that you have this notebook; put it in your will for your family or business partner.

2. Create a Password Standard – You can create a password standard for yourself that makes it hard for people to guess but easier for you to remember. It should be random but make sense to you only. Use this standard for every password you create.

3. Use Two-Step Verification – On websites that have it, always choose two-step verification because this is your biggest deterrent to would-be hackers. It’s kind of like how robbers don’t like to go into a locked car or house. Keep your passwords locked up and your accounts hard to get into, and they’ll leave you alone.

4. Close Out Unused Accounts – If you have online bank accounts, social media accounts, shopping accounts and any accounts that you never use that have passwords, consider canceling them. If you’re not using them, a hacker might decide to, and you may not even notice.

5. Use Letters, Numbers and Symbols – The more random letters, numbers and symbols you can use, the better for security. Some systems don’t let you, but use everything you’re allowed to make the password the most random possible.

6. Make Longer Passwords – If a system lets you use 20-figure passwords, do it. The longer your passwords are, the harder it will be for hackers to guess or break into the account. It will take them much longer to guess 20 figures than it will seven.

7. Use Password Generators – These are really great for choosing truly horrible-looking and hard to figure out passwords. They’ll be truly random so that you can then use that as a password for the system. If you do this, be sure to copy and paste it someplace to save.

8. Ensure It’s Really Random – You want all passwords to be truly random without any identifying information within. No birthdays, anniversaries, locations, or anything like that, even though it makes them harder to remember. A strong password can’t be inked to any of your information. Also, do not use the same passwords for different accounts that you open.

9. Change Passwords Often – You should try to change all your passwords about every three to four months. You don’t need to do them all on the same day, but try to make it a habit to change them as often as you can in order to avoid problems.

Passwords hold the key to your personal information. If you follow this advice, you’ll likely not experience breaches as often as other people who do not use strong passwords. But remember – any service you use is still open to other types of breaches via the company, so make sure to choose where you create accounts and what information you share wisely.

The Ever-Changing Face of Marketing: Keeping Up with Marketing Trends

marketing trendMarketing trends come and go, and, now more than ever, it’s important to understand what marketing strategies have a lasting impact on your business. Technology has been a huge influence on how people have marketed their goods and services ever since people have had goods and services to sell. Whether it was the printing press, the radio, television, or the proliferation of trains and cars that made traveling easier, something new has always come along to change how marketing is done. But nothing has ever been as noteworthy or as influential as the internet.  The internet seems to be the hub of any changes or trends in how marketing is done, so it’s important to see the effects that has in the business world, and in your world, today.

What YOU Can Learn From Marketing Trends

Consumers Are Smarter Than Ever

Because of the internet, consumers now have more information at their fingertips than they have ever had before in the history of the world. They can look up information about you, and whether it’s right or wrong, they’ll learn something about you and your products before buying. It’s up to you to make sure the right information is out there for them to find.

Social Media Is EVERYWHERE

Before the internet, stores had to host huge events that were quite costly in order to stir up conversation and social interaction. Today, they simply need to start an active Instagram account or Facebook group or page in order to create a buzz about them. Perhaps the most influential marketing trend out there today is that of social media.  Everyone uses some form of social media today to gather information and learn about your business and offerings. In fact, more than 80 percent of the US population uses social media. It is imperative that businesses know exactly how to use social media in a positive and effective way for their marketing.

Your Audience Is Starving for Content

It’s important to put content in every place your audience likes to be. If they like Facebook, you need to be on Facebook. If they like blog posts, you need to supply them with plenty of blog posts. If they like getting information through email, then you need to accommodate them. It can be difficult to keep up at times, but with help you can work smartly and efficiently by re-purposing content as needed.  Nearly anyone who pays attention to marketing trends today has heard the phrase, “Content is king,” but do you really know how to best use your content?  It’s important that you use it in the right way or it can be a waste of your time.

SEO Is Here to Stay, BUT It’s Changing, Too

Due to the advent of the net, pulling your audience to your information requires knowledge of search engine optimization (SEO). This can include on- and off-page optimization of a website and blog, but also of article titles, social media posts and more. It’s all about attracting the right audience to your information, and the best way to optimize is an ever-changing topic.  Make sure you stay on top of the best way to optimize your content.

The Customer of One Is Now Key

Due to the ability to now automate and personalize using technology, business owners can make their customers feel special and unique more than ever before. Personalization is a marketing trend that really makes the difference when customers want to feel appreciated.  Even though customers are smart and likely know a lot of it is automation, they still do appreciate the personal touch, and it shows in their purchasing habits.

Inbound Marketing Has Taken Over

Inbound marketing – attracting customers because you offer them something of value that they are already interested in or seeking out – is a marketing trend that works because it makes sense.  Bringing your customers to you is now how marketing works best, as opposed to outbound marketing, which was how marketing started. It was posters, magazine ads, commercials – all things that interrupted the consumer to give them your message. Inbound marketing is less intrusive and is a much more natural way of customers finding you.

E-commerce Generates over 1.2 Million Dollars Every 30 Seconds

It seems like eCommerce has been around forever. In reality it has been around in a smaller way since the 60s, but it really came into being as it is today in the 90s when the first book was sold on Amazon in 1995. Nothing has ever been the same since, and it just continues to grow. Online shopping is even bringing back grocery delivery!

 

It’s imperative that you keep up with marketing trends in terms of the tools that are used and the ways that strategies are implemented. In many ways, the principles don’t change much. You have to find a way to educate your audience, inform them, engage them, and build relationships with them, so that they trust you enough to spend their money on your products or services.  How you get there is what is constantly changing

Native Advertising – What is it REALLY?

native advertisingIt’s hard to believe, but there is a lot of disagreement about what native advertising is exactly. It has actually been around for a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become more savvy. The idea behind native adverting is that it draws in the consumer, just as any other content you offer them.  It entertains them, engages them, and offers them value – even if they don’t buy what is being offered. Native advertising can take on many forms, depending on the context of the advertising.

Forms of Native Advertising

In-Feed – This is like what you see on YouTube or Facebook when you sign on or search for something specific. It is usually labeled “sponsored,” so it’s easy to spot, but is often just like other content that your users like to consume.

Paid Search – A good example of this appears on Google Search. When you search for a keyword term, you’ll have both the unpaid and paid results appear. Paid results are at the top and to the right, and organic is everything else. They are also labeled “sponsored.”

Recommended Content – On CNN.com if you scroll down, you’ll see recommended content to read. This is usually pushed out by a company like Outbrain.com which syndicates other people’s content for a fee, and then offers it to you on other platforms. It might say “these stories are recommended for you.” Usually it’s based on what the user is already reading.

Promoted – This is common on Amazon, Facebook, and YouTube, and this form of native advertising will be listed as “promoted.” It is usually a post, a product, or a video, depending on the platform. For example, on YouTube it will be a video and on Facebook it will be a post.

In-Ad – Often these banners appear in the promoted content itself, and this form of advertising is delivered based on the content in which it appears. This can be found on YouTube when supposedly relevant ads are displayed on a video.

Custom – This is paid content delivered in a variety of ways to users by different publishers. They might be articles, guest posts, sponsorships, or other forms of advertising that do not fit in the other definitions. They aren’t very salesy in nature, and they offer value of some sort on their own to the user.

What makes an ad “native” is its ability to camouflage its true nature to the audience by being relevant, valuable, and useful to them.  It is promoting a product or service that the user probably needs, so it feels less like a sales pitch. This type of advertising has been around a long time in the form of advertorials, but they’re getting more targeted and useful due to the way the internet gathers information from users.  This added value has proven native advertising to be far superior to other forms of advertising.1 Native-Ad-Effectiveness-Infographic-Sharethrough-IPG-c898cefb

Now technology enables marketers to get more specific about who and when such content is delivered, ensuring it’s consumed by the user at a higher rate than banner ads or traditional ads that are often ignored or avoided.

Reputation Management – Are You Sure of How Others See You?

reputation managementReputation management is a real concern for business owners today, especially with increased online visibility. It can take years to build your reputation, but only minutes to destroy it. It’s imperative that as a business owner you do what it takes to maintain your good reputation. Thankfully, there are easy ways to ensure that you keep your good reputation online – if you take the time to intentionally focus on it.

Tips for Effective Reputation Management

Sensationalism Rules Online: Take Caution – Being an online business owner and part of the online business community is kind of like being in a reality show in some ways. Sensationalism and gossip seems to be the rule. But, if you realize this going in, you can avoid problems by not gossiping and always staying above the fray. Sometimes reputation management simply means not engaging in those negative conversations. Be honest, be yourself, and always seek to be helpful.

Perception Is Reality – Until someone proves differently online, the perception people have of you is reality. Dr. Phil says this is the truth for everyone, online or not. Reputation management is so important because how people perceive you is what’s real, so try to ensure that it’s as close to reality as possible. Don’t post anything that you wouldn’t want clients – or your mother – to see.  Chances are, it will give prospects and clients the wrong perception of who you are.

Be Proactive – You can tell your story online by blogging, being part of online groups, and by being the one to tell your story. Tell your story every chance you get. When you are proactive with your story and information, that will be what people find when they search for information.

Manage Security Issues – Set privacy settings on private social media; keep your information close to your vest so that no one can ever break into your private sources of information. This is because it can be used against you in a bad way to make you look bad.

Stay on Top of Branding – The information that you put out about your company as far as branding is important. It’s the information your audience believes about you. Your branding is how your audience feels when they hear about you, and exemplifies what your business stands for.

Establish Expertise – To really manage your online reputation, set out to show that you’re the expert in your niche. Become the “go to” person for that niche in a way that overwhelms the competition and firms up your reputation as a leader.

Maintain Your Integrity – Always be honest. Even if you make a mistake, stand up and admit it, and publicly always seek to show your reliability and that you are who you say you are. Don’t try to hide it or, worse yet, sweep it under the rug.  Nobody’s perfect, so don’t give the false illusion that you are. How you handle your business when mistakes happen can define your public perception. That perception is important.

Nothing Ever Disappears Online – Remember that nothing ever disappears online. You can bury it with good information, but it’s better to accept it if something is there out that you don’t really want out there. Once it’s there work to bury it, but also work to embrace it and turn it into a positive.

Encourage Satisfied Customers to Sing Your Praises – When you have a truly satisfied client, embrace that opportunity to let your clients speak for you. When others can vouch for your integrity, it means something, and testimonials and good reviews are the perfect way to do that. Make it easy for customers to give you a quick review or write a testimonial.  The more convenient you make it, the more likely they will tell the world about how great you are!

The important point about reputation management is to always be the one to tell your story, and keep that story at the forefront of your online persona. In addition, you should seek to be who you really are and not put on a facade.  After all, the truth will always rise to the top and you wouldn’t want to seem as if you’re trying to trick people by not being the real you. Being proactive about both bad and good reviews will pay off – it just takes giving it the attention it needs.

Understanding Conversion Rates: Big Numbers Don’t Always Mean Big Profit

conversion rate

Understanding conversion rates can be tricky.  There are countless “internet famous” people who aren’t making a dime off their fame. On the other hand, there are a smaller number of individuals who have managed to take their smaller following and develop an income-producing business out of it. Why is that? It’s because fame is not necessarily a sure way to financial success, but planning and strategy is.

Tips for Improving Your Conversion Rate

You Do Not Need Tons of Subscribers – It’s a fact that “the money’s in the list,” but you don’t need a super large list for this to be true. You just need the right people on your list that you make the right offers to at the right time.

You Need Targeted Subscribers – Anyone who subscribes to your list should do so because they really want the information you’re going to provide them. They should also be in your target market and be part of your ideal audience profile. Subscribers who aren’t interested don’t help your conversion rate.

You Need the Right Lead Magnet – This is where you must be very careful not to offer a freebie that is so broad that you get people on your list who do not want to ever buy anything but only want the free item. Create a lead magnet that is so targeted that only your audience would even want it.

You Need to Build Relationships with Subscribers – When you build a relationship with someone, you are thinking of their needs. You find ways to connect with them, to make them smile, and to make them feel as if they know you, like you, and trust you.

You Need to Segment Your Audience – It’s important to segment your audience so that you can send them the right information. For example, you may want to send certain information to people who downloaded lead magnet A. That’s different from people who may have downloaded lead magnet B, and very different from the segment who bought product 1, and so on.

You Need to Send the Right Information to Your Audience – Once you have people on your list, or following you on social media, you must send the right information to them on a regular basis. Try not to get off track, and always think of exactly who your ideal customer is when you send the information.

You Need to Ask for the Sale – When you send information to your audience, remember that some of it should be informational and some should be promotional. Try not to make every message promotional, or else they’ll just start ignoring you. You must promote, but do so strategically.  At the bottom of this post, download my free formula for the perfect ratio of promotional/informational posts, and how to deliver that.

You Need to Follow Up – When someone does answer your calls to action, it’s imperative to remember that the follow-up is important. You want a small list of targeted consumers that want what you offer, and you want them to not only buy again,but also to recommend you to others. You can do that by continuing to build on the relationship even after the sale.

So, stop trying to be internet famous and “go viral.” Instead, continue to push out important and relevant information on a regular basis, while building relationships with your followers and subscribers.  Don’t forget to download the free formula for posting now so that you can get it just right and exponentially improve your conversion rates. But, be ready in case something you do does happen to go viral, so that when it does, it will actually pay off.

GET THE SOCIAL MEDIA POSTING FORMULA NOW!