Keywords Aren’t ALL THAT – Rich Content is More

rich contentYou have likely heard that in order to write rich content, you need to write content with a certain number of keywords and do all kinds of keyword research in order to have a website that appears high in the SERPs. Well, some of that is true, but some of it is not. You do need to use keywords, but there is actually a lot more to it than just that.

Rich Content Creators Know These Tips:

Google Is Smarter Now

Google Search and other search engines are smarter than they used to be. Now they not only understand when a search term is used on a website that the site is likely about that, but they also know how to find out why the site is important. So while keywords are still used, you now also need to have a backup such as actual content that speaks to your audience in an intelligent and valuable way about that subject.

Video Is a Huge Traffic Driver

Rich content has to include video as well. With video outside the title and description, there are not really that many keywords. Yet video is a big traffic driver and is weighted very heavily when it comes to sending traffic your way. If you want to increase traffic, you need to add video to your website as often as you add other types of content.

Content Needs To Be Unique and Useful to Your Audience

There is more to it than spinning an article to make it different and appear unique. It truly needs to be original. In order to say you truly have rich content on your site – regardless of whether it’s text, video or images – needs to be interesting to your audience and original. It can’t be created just for search engine optimization; it needs to be created for the reason of entertaining, engaging, informing, or educating your audience.

Your Website Must Be Mobile

If your website is not mobile at the moment you’re reading this, stop reading, check out how it would appear to someone searching for you on a smartphone (because that’s most likely how your audience will be), then go find out how you can make your website mobile. This is actually more important than your content right now, because without it being mobile, search engines will not even list the site in the search engine results. Once that’s finished, start populating with more content that’s original and interesting.

Engagement Is All That

One of the biggest driving forces in getting higher search engine results is the engagement that your content brings. When your audience comments, clicks your links, shares your information and engages with you, that means a lot to the new search engines.

 

Keywords do help you get ranked on Google, identify what it is that you do, and help people find you. But it’s important to keep in mind that they’re not everything. There is more to getting higher search engine results than throwing up some keyword-rich content. The content needs to be relevant, targeted, and interesting to your audience to get real results.

Time Management for Business Owners: Work ON Your Business, Not IN It

time management for business ownersOwning a business can seem like the best thing in the world. But time management for business owners is the key to making it all happen.  When you’re in the planning and dreaming stage, it  may seem like you’ll have more freedom, time and money. In fact, you probably had visions of spending a lot of time at the beach or on the golf course as you made your plans.

Then, reality sets in, and you soon realize that your business is a daily drudge and actually is more demanding than a regular job. You start feeling like you want to run away, escape, and maybe even end your business. But, the truth is, all you really need to do is change a few things so that you can work on your business and not in it.  Time management for business owners is the key to keeping your business and your sanity.  If you make these few changes, you may be surprised at the results.

Tips for Time Management for Business Owners

Change Your Mindset – It can be hard, after years of having an employee mindset, to switch to an ownership and entrepreneurial mindset. It’s time for you to start thinking like an owner, or at least a manager, by setting up systems, delegating tasks, and finding ways to do less but still get more done.  Time management for business owners means being good at facilitating and getting the right people to do the tasks you used to do, not doing them yourself.

Set Up Systems and Standards – When you set up systems and standards, it will be a lot easier to get people to help you with your business. Time management for business owners starts with creating systems for what you do daily.  If you do, you’ll have a clear understanding of what needs to be done each day and which things you must do compared to which things your contractors or employees can do.  What is in your head isn’t always understood until it is systemized and put into words for others  to learn and understand, and ultimately be able to help!

Use the Right Tools – Part of setting up systems is to use technology and other tools to help you make the most of your time. Technology such as email autoresponders, customer management, project management, cloud storage, and more is important to use in order to make the most of your time.

Plan for Success in Advance – Don’t just work by putting out fires.  Instead, make plans of what you’re going to do each day, week, month, quarter and year. Planning out basic tasks and duties far in advance will give you time to include additional tasks at the last minute as your industry demands.  It will also allow for you to set and meet goals.

Outsource Strategically – When you outsource, ask yourself whether or not that particular task needs your special touch. For example, many tasks like customer service, data entry, posting blog posts, social media marketing, and email marketing are all things that someone else can do successfully.

Provide the Right Training – When you outsource to anyone, even though you’ll likely outsource to a specialist, you want to provide training about your business and your unique processes. Don’t control the process or their function, but rather control the due dates, quality, and style in which the deliverables will take so that your branding shows through to the customer.

Delegate and Compensate Fairly – When you outsource to someone, you need to ensure that who you delegate to can do the job, but you also want to pay them fairly. Many business owners make the mistake of thinking they can get something for nothing, or near nothing, and still get what they need. In truth, you get what you pay for. If you want to command higher rates, you need to be willing to pay for expert help.

Attract the Right Clients – One thing that will make your business less of a drudge is if you ensure that your marketing efforts are working to attract the right customers to your business. The right customers will be a joy to work with, and you’ll have fewer fires to put out and fewer mistakes to fix.  Attracting the right clients will grow your business in the right way.

Set Your Fees High Enough – Many small business owners make the mistake of setting their rates too low. You need to set them high enough to provide for your family in the manner you deserve, commensurate with the type of business you have and who your audience is. For example, high end life coaches will pay more for your personalized services than an internet marketer who uses “The 4 Hour Work Week” by Timothy Ferris as their bible.

When you set up the right systems and use the right tools, you’ll be able to manage your business in a successful way that creates the success you deserve.

Fire Your Worst Customers: A Bad Customer Can Stunt Your Growth

bad customerFiring a customer may seem like a radical concept, but in the quest to provide excellent customer service and keep customers longer, sometimes something important gets lost in translation. When you have a particularly bad customer who is expecting too much for too little, eating up your time and resources, yielding no profits or benefits, and generally making you feel bad about the whole interaction, it’s not healthy for anyone.  If that customer is, in essence, wanting your blood in exchange for the business relationship, it might be time to fire them.

Characteristics of Bad Customers Who Might Need to be Fired:

They Cost Money – The fact is, a client who is needy, doesn’t respect you, or is simply a wrong fit can be a money sucker too. If you spend a lot of resources putting out fires due to this customer’s actions or requests, you’re using up time and money that could be put to better use with customers who love and respect you.

They’re Not Your Ideal Customer – As you get used to targeting the right customer, you may find that some of your older customers just aren’t a right fit. They’re really not doing anything wrong, but they’re not really adding to your business in a positive way since they’re not the right customer. Letting them go makes room for more right customers.

Sunk Costs versus Opportunity Cost – Sometimes it’s hard to let go of a customer because of all the time you’ve already invested in them, and you hope that someday it’ll pay off. But the fact is, when you make any business decision, the thing you are supposed to consider is opportunity costs – not sunk costs. Sunk costs are those that you’ve already spent; opportunity costs are those that will happen in the future. If there are better opportunities out there, fire the customer and go after the right ones.

Too Much Emotional Investment Required – Some customers want you to be emotionally invested in them in a way that is draining. They require too much time and effort for the payoff due to their neediness. They expect you to be available at all hours of the day and night at their beck and call.  That is an unreasonable and unrealistic expectation, and the rest of your customers will suffer for it.

They Want You to Share Their Risk – Some customers are really selfish. They want you to share their risk, but get none of the rewards. This type of client is dangerous to your entire business, because they’ll blame you when things go wrong even if it’s due to them not following your advice.

They Control with Fear – Some customers will threaten you to try to control you. They’ll say things like, “If you can’t handle it, I’ll find someone who can.” and other types of threats, both direct and veiled. They truly have no intention of firing you, but they like keeping you off balance. Get rid of these types of customers.

They Don’t Pay on Time – Sometimes you will have a customer that you actually like but they tend not to pay on time. Plus they use a lot of delay tactics. They may eventually pay, but having someone not pay on time can be very stressful and affect your cash flow. The best thing is to let these types of customers go after giving them sufficient warnings.

They Don’t Share Success – Some customers will freely share blame when things go wrong but when they experience success, even if directly related to what it is that you do, they will not share that. When you experience that type of customer, it’s best to let them go as soon as possible because you’re not going to get anything more out of the relationship than what you’ve already got.

Firing a really bad customer will leave room for more of the right customers. Anytime any one customer, even if it’s not totally their fault, makes you feel like you’re losing your mind or investing too much time and emotion for the payoff, it’s time to consider letting them go. You don’t have to say, “You’re fired,” but you can calmly and politely end the contract per your agreement terms.  As with any breakup, it can be amicable and what’s best for both parties involved.  When you finally do get rid of a bad customer who is causing you anxiety and stress, you will feel light a huge weight has been lifted and you will be more productive in your business as a result.

Creating Positive Customer Relationships to Help You Business Grow

positive customer relationshipPositive customer relationships must be built over time, which is why it’s a concept that’s so powerful. This positive relationship is based on the reputation of your business, and it can increase the worth of your business exponentially. Building relationships with your customers is one of the most important  things you can do for your business. Here are the main reasons why:

A Positive Customer Relationship:

Inspires Brand Loyalty – When customers feel good about you, even if you’ve made a mistake, they will be more loyal to the brand. They trust in your work, and know you’ll make things right if something goes wrong. They know that you’re going to do what you say you’re going to do, and that goes a long way for loyalty with customers.

Encourages Tolerance – If you have positive customer relationships, they will be more likely to tolerate mistakes that might happen in the course of time. If you have proven to make things right when things do go wrong, and if you have top-notch products and/or services, one mistake is not going to kill the relationship you have built with your customer.

Differentiates You from the Rest – A lot of business owners claim to provide customer service yet forget to provide personal service. If you have spent time building a positive customer relationship, remembering to go the extra mile to provide that personal touch, you’ll stand out from the crowd in a big way, endearing yourself to even more customers.

Boosts Your Business Value – When you sell a business, there are aspects that are set in stone such as the price of stock, or the price of the supplies that you have. But, one thing that can be difficult to price is customer relationship. Your reputation adds value to your business in ways that you cannot imagine, and will increase the worth of your business exponentially.

Improves Your Reputation and Customer Base – When customers think of you in a good way due to the positive relationships you’ve established with them, your reputation will be boosted because they will talk about you. You have to be nice many times before someone will talk about you, but if you’ve worked hard to establish the positive customer relationship you want to create, then it will help tremendously with your reputation and referrals. When customers who like you talk about the businesses they frequent, they’ll talk about yours. They’ll become raving fans that tell everyone they know about how awesome you are and why, which will ultimately increase your customer base.

Helps You Retain Customers – When you have taken the time to establish a positive customer relationship, and customers have had positive experiences with you, they will remember that and continue to come back.  Even there were mistakes made along the way, if they were addressed appropriately and made right with the customer, the relationship will not be broken, and trust will still be in tact, and what’s even more important – they will come back because you did what you said you would do!  Customers crave personal attention, and when you deliver that, they will stay loyal to you!

When it comes to your business, quality is important, but customers also need to know that you care.  Take care of the customer relationship as much as you do the quality control, and your business will grow even more for it!

Streamline Your Sales Funnel

sales funnelWith all of the marketing terms swirling around out there today, you have to remember that the main goal  of any marketing strategy is to convert and make sales. A sales funnel is no different – the final goal is to make sales!. When you are clear on what the point is, you can get clear on what you might need to cut out of your funnels. So many things in marketing funnels can become just extra noise, bells, and whistles that you don’t really need.

How to Simplify Your Sales Funnel:

Plan It Out – The more you plan each funnel out, the better it will work. Draw out how you want the process to work for each situation. Whether people come to the entry point through email, a guest blog post, your website, or elsewhere matters. It matters whether they’re hot or cold leads, a certain segment of your audience or not, and this should be acknowledged through the process.

Identify Segments – When you know the segments you’re dealing with, you’ll be able to create better funnels that are relevant to them. The more relevant the funnel is, the more likely it is to convert the sale.

Qualify Your Leads – Sending unqualified leads to any sales page to go through any sales funnel will not be successful. It’s best to be picky about who you send through your funnels to ensure that you have only targeted audiences to speak to. You’ll improve your conversion rate exponentially.

Combine Steps – Lose extra steps when they’re not needed. If you’ve done the work to qualify people, you don’t need to convince them as much and use as many steps to move them through to the choice to buy. Instead of having them opt in and then sending them a link to a download page, once they buy, send them right to the download/thank you page.

Remove Opt-In Requirement for Buyers – Don’t make people opt in when they decide to make a purchase. Send them right to the shopping cart, let them check out, get their product and choose to opt in as a buyer only if they want to. Incentivize them to opt in without requiring them to do it. They’ve purchased, which is the point.

Avoid Too Many Up-sells – Up-selling is a good thing in most cases, and it will increase your per-checkout totals and revenue substantially. However, too many up-sells can be a real bummer for many buyers. Find unobtrusive ways to include one or two up-sells at the most, or try up-selling after the fact, through the product information.

Include a Confirmation Page / Download Page – Sending your buyers straight to a confirmation page is important so they know that their purchase went through. If you’re selling hard items, keep it as just a confirmation / thank you page, but if you’re selling a digital item, make that confirmation page a download page and thank you page, all in one.

Be Mobile Friendly– The days of putting off your mobile conversion are over. If your website, sales pages, and download pages aren’t mobile, you’re missing out on an untold number of sales, not to mention search engine traffic.

Remove confusing items and clutter from your sales funnels for best results. You don’t need to include every single component possible in every single funnel. For example, if someone wants to buy your product due to attending your webinar, send them right to the shopping cart rather than another sales page. You already have them hooked, so reel them in and finish the sale.  In today’s busy world, prospects crave simplicity – so give them what they want, and make YOUR LIFE easier as well!

Boost Your Sales With These Sales Funnel Secrets

sales funnelIf you’re like most internet marketers, you’re always looking for a way to improve your sales. And the first way you seek to do that is by improving your sales funnel to make it more effective. With this in mind, here are some secrets you can learn to improve your funnel and boost sales right now. By following these guidelines and using these few tips, you will improve sales and see immediate growth in your business!

Sales Funnel Secrets

Personalization – One-size-fits-all sales funnels are outdated. Today, the technology exists to help make your audience feel special by creating funnels that are personalized for each visitor or each unique audience depending on where they’re visiting from. For example, if you are guest posting to drive traffic, you want a special sales page for visitors who come from these guests posts.

Better Images – There are all kinds of images you can use in your sales pages today, such as still images with inter-laid GIF images inside, creating movement in the picture that draws the eye to a different area of the sales page. You can also create a sales page that uses a different image each time a particular person visits the page. Finally, if you have a product, take a 360-degree image of the item so your audience can interact with it and see it from all sides.

Dynamic Pricing – This is a relatively new concept online but not anything new in reality. This type of pricing often exists with real-estate or apartment rentals. The price is based on how well the item is selling and how much inventory you have. It’ll go up and down once it’s set up based on that criterion.

Awesome CTA Buttons – Take a look at some ads online and see if you can find the CTA button. If you can’t find it, that is a problem. While many of us know that there is something to click somewhere, many people will not click unless they feel invited. Invite them with a big, juicy button with an explicit call to action.

Coupons – You can offer incentives and coupons via your sales page either by practice or exception. For example, if someone clicks away from the page, you could offer a pop-up that gives a coupon code if they stay on the page. Or, you can automatically offer a coupon code to any first-time visitors.

Up-sells – Getting buyers to increase their checkout volume is a great way to boost sales. Offering up-sells at the time of buying, such as a professional version of the product you’re selling or a more complete version, is a great way to increase the size of the order.

Down-sells – Sometimes you may have a very expensive product on the sales page, and the target clicks away, maybe due to the expensive price. You can offer them a less expensive version or an opportunity to pay less by doing something such as sharing or commenting, and they’ll likely take it.

Cross-Sells – At checkout, you can offer companion products at a discount if they buy right now with their first purchase. This is another great way to boost sales without having to do much work.

You may already be using some of these features in your sales funnels, but if you’re not, try them out. Add one of these features to your funnel and test it out to see if it gets higher sales or not. Using this process when you market – Discover, implement, test and repeat – will help you to find the elements that will work the best for your sales funnel and yield the most sales for your business!

Key Components of a Sales Funnel

sales funnelNo matter what type of product or service you promote, the purpose of a sales funnel is always the same:  The purpose of the funnel is to get new leads, turn those leads into buyers, and to get those buyers to buy more.  While there are different configurations for a funnel, there are some key components that should always be included in your sales funnel.

Sales Funnel Basics:

Lead Magnet – This item goes at the widest part of your funnel because it is designed to get people to sign up for your email list. Often times business owners offer a free product or a trial version of a product in order to get people on their list in order to market to them and offer them the real products or services they want to promote and sell. To accomplish this, you’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.

Entry Product – Some people call this the “tripwire” but using this language can unintentionally (and unfairly) evoke a negative connotation. The fact is that this entry level product is an inexpensive product that your audience can buy that will be a low cost comparison to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an up-sell opportunity for your buyer.

Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them and their unique interests.

Product – You’ll need at least one higher-priced product, if not a series of increasingly higher-priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services, and more. If you can create a continuity program, it’ll make a great up-sell for either type of list.

Sales Page – Each product needs a sales page that will also need an up-sell (and even perhaps a down-sell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.

When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. You’ll also need to think about how those components flow together to make a complete campaign.  Even though each unique funnel may have a different purpose, they all need to include these key components in order to be effective and grow your business.  Get to know each component and its function so that you become an expert at creating these sales funnels!

The New and Improved Rules for SEO

rules for seoA lot of people think that SEO is just a trick, or a bunch of shifty tactics to take to get people to come to your website. While it is true that some of the methods you read about seem somewhat unethical, the fact is that if you follow the rules for SEO without trying to mislead anyone, you’ll find that they are sound business practices that help you build brand awareness, get more traffic, and make more sales in an honest and effective manner.

Follow the Rules for SEO With These Tips in Mind…

Consumers Are Smarter Today – Most people who are shopping online are clued in on the tricks of the trade now. They understand sales pages, and know what clickbait is, and they don’t like most of them. You want to acknowledge that fact with everything you do. Respect their time and don’t trick your audience.

Mobile Optimization Is an Imperative – Today websites need to work seamlessly on any device, so mobile optimization is very important. Your audience needs to be able to read, learn, interact, and purchase through their mobile devices without missing a beat.

SEO Is a Long-Term Strategy – Working on the SEO structure of your websites and blogs will take time. It should not be considered an overnight success measure. When you think about rules for SEO, it should be considered a long-term strategy that will work over time to affect traffic on your site, not a quick fix.

Content Needs to Provide Value – If you know your audience and understand the message that you want to send to them, you’ll be able to create amazing content that provides a lot of value to your them. The information should be trustworthy, expertly written, without grammatically errors, and interesting to read.  Content they can actually use will keep your brand in front of them.

Keyword Density Is Old News – Keywords should be in the title tags, content, H1 tags, URLs, alt text on images, and within the image name. But when thinking about the latest rules for SEO, keep in mind that keywords in content should be included in a natural way without any concern about “density.”

Satisfy the Needs of Your Users – This goes back to creating content for the different personas within your target audience. You have to put yourself in their shoes and know what they would find valuable and useful.

You Must Earn Links – Links tell search engines how authoritative your website is, what topic your website should be ranked for, how trustworthy your website is, and how valuable the content you create is. If people are linking to and sharing your content, engaging with the content, and visiting your website, you’ll earn links. In other words, skip the article directories, blog networks, comment spamming, and link trading. They don’t work.

Social Is a Must – The reason you need to use social media is to build community and relationships so that you can distribute your content and information to people who desire it, need it, and want it. You can simply help people out, and then reap the rewards.

When you are aware  of and embrace the new rules of SEO, you’ll be more successful with your SEO strategy – whether it’s on-page or off-page SEO. Remember that it’s a long-term process that will pay off many times over if you trust the process and follow the latest rules of SEO.

Guide to SEO Success

 

seo success

The key to search engine optimization success (SEO success) is really about strategic planning, content strategy, and creating an experience that will resonate with your audience. SEO is not just one thing; it’s an overall strategy that will help you build your brand and market your products and services through using content. It’s also about marketing that content, as well as using other methods to build traffic.

Here’s a quick guide to achieving SEO Success:

Know Your Audience – In order to create information that your audience wants to see and learn, you need to know who they are. Try creating audience personas to cover all the different segments of your audience – from your cold prospects, to your warm leads, to people who have already purchased from you.

Create Valuable Content – When it comes to SEO success, content really is king. Today, content marketing is the main SEO opportunity that works well to build your brand, get more traffic, and make more sales. The content should be valuable to your audience and not simply written for search engines.

Earn Links – If you have links from other authorities’ websites to yours, it moves your website up in the search engine results. But, you can’t have just any links to your website. They must be earned links via social media, guest blog posts, videos, and other means. Do not pay to get links; this doesn’t work and can actually get your site blacked out from SERPS.

Structure Your Website Correctly – For SEO to really work, it’s not enough just to have excellent content. You also need your website to have a linking structure and design that loads quickly and works across all devices. In order to experience true seo success, you want keywords in the URLs, keywords in the anchor text, and in titles of every page and every piece of content you publish.

Keep Abreast of Google SEO Guidelines – Things change quickly in SEO, with every update that Google and other search engines make. Sign up to receive Google updates on their webmaster guidelines. The information you can learn from Google will work for every search engine.

On-Page SEO – On-page SEO includes title tags, images, keywords, content, and internal links. Understanding how to use each of these is important because it will make a difference behind the scenes to get more traffic to your website.

Off-Page SEO – This refers to earning external links via content marketing, social media, guest blogging, and more. The point is you need to earn the links in an organic manner. As mentioned, do not pay for links or pay to play guest blogging. Earn the links through the natural things that you do to engage with others online.

Promote Your Content – One of the things that people miss out on when it comes to SEO is that they create tons of content, but then forget to market it. You may market your products and services, but you also need to market your content for best results.

Using these SEO tips will increase your chances for SEO success if you do them all regularly and patiently. SEO is not an overnight solution to traffic generation. If you want something that’s overnight you’ll need to run paid ads. However, SEO can not only help you get traffic, it can also make the traffic stick around due to the fact that your website is easier to navigate and has the right information.

How to Optimize Your Visuals

optimize your visualsUsing images in your blog posts, articles, and advertising is an important aspect of grabbing your audience’s attention and explaining your story with fewer words. Images can speak volumes over text alone, and if done correctly, they can even be optimized for SEO. You have only seconds to get their attention, so a great image can capture your audience AND get get your article found. Here’s how to optimize your visuals.

Tips to Optimize Your Visuals

Choose the Right Image – No matter how much coding you use or how much optimizing you do, if you don’t choose the right image that makes your point then you’re wasting your time. Choose an image that communicates your end message.  Also be careful that the image you choose is legal.  Be cautious of free sites, as those don’t always provide legal images .

Scale Images – How fast your website loads makes a huge difference in whether or not you keep your audience on your site. An image that is too large can cause serious problems with loading your website. Ensure that you’ve scaled for mobile devices and made everything mobile friendly. Load the images in the size you want them viewed, and not larger.

Reduce File Size of Image – Images that will only be viewed online do not have to be as large as images that you’ll use for printing, so you can reduce the file size substantially while not destroying the quality of how it appears. Test which percentage works best for your needs yet still looks good. You can use a tool like PunyPNG to compress your images if necessary.

Name of Image Carefully – When you name your image, give it a file name that uses a keyword that you want to use in the article and describes the image. This will give you another aspect for search engines to index that has keywords.

Alt and Title Text of Image – Always fill in this information with the right keywords. You can repeat the keywords you used in the name of the image, but give a real description. When some who cannot actually see the image hovers over it, the description appears, which means that people who cannot see but have assistive devices will actually hear the description from their readers, while people who can see the actual image will see the words float over the image.  When you optimize your visuals, sometimes what is unseen is as important as what is seen.

Add Open Graph – This is used for social media platforms such as Facebook and Pinterest; it goes in the image tag and allows you to add a link to the image in the coding so that people will be sharing the original image that leads back to your website on social media. Without this, your images may not show up properly in Facebook or other social media. To learn more about Open Graph Protocol, click here.

Watermark Your Image – People are going to share your images and they may even try to use them illegally. If you Watermark your images, no matter what they do to them, you’ll be able to know and others will know that it was your image and came from your website. Even if everything else is stripped out of it, a watermark will let people know it came from your site.

Location of Image – Where you put your images is just as important as which images you decide to use. The image is supposed to advance the story you’re telling your readers, so you want to put it where it makes the most impact for your message. That may be somewhere in the middle of the blog post or article, or it may be at the intro of the article. You’ll need to make that determination as you publish.

Add Captions to Your Image – Putting captions on your image is another way to get more text, thus more keywords for the search engines to locate on your site. But, it can also serve as another way for your reader to identify the image and understand its meaning in terms of the overall story.

Using images in your blogs and on your website is important to help tell the story you want to convey to your readers. They help expand the readers’ minds, get your message across with fewer words, and help evoke a feeling that you want them to feel. But, equally importantly, if you optimize your visuals, they can also be useful when it comes to proper SEO in order for you to get FOUND!