The Importance of a Great Website for Marketing

One of the most important marketing materials that you can have today is your website. A great website will help you find quality business and make more sales. The website is a unique part of your business as it works for you even when you’re sleeping to provide your audience with information and access to your thoughts and ideas.

Here are some things to keep in mind when it comes to having a great website:

It’s Your Online Storefront – Whether you have a brick and mortar store or just an online presence, you need a good website to act as your storefront. This will be available all the time to your audience and help you get more customers.

It Works 24/7 for You – A website is on 24/7, 365 days a week. If you set it up right, with a good FAQ section, easy contact information, autoresponders and more, it can sell for you without you even being there.

Load Time Matters – When it comes to how fast your website loads, there are many ways to make it quicker. Your audience will not give you much of a chance when it comes to loading times. If your website doesn’t load quickly within a couple of seconds, they’ll click away and go to another site.

SEO Makes a Difference – Using proper search engine optimization practices can not only help your audience find you, but it will also keep them interested enough to stay on your website to search for information.

A Good Website Elicits Trust – When a website has good design, loads fast, and has top-notch information, it really makes a big difference. You want your audience to come to your website and trust what you have to offer based on what they see.

The Right Layout Gets More Action – Understanding how your audience looks at and uses websites can help you make your website more useful. Most people read in an F-pattern, and like to scroll and read major points on a site before reading the meat of the information. Knowing that can affect your website design.

Your Color Scheme Makes a Difference – You don’t want to blind or over-stimulate your audience when they come to your website. You want the colors to entice them to keep looking, and help them feel comfortable so that they are able to read everything that you offer.

It Represents You – A great website needs to represent who you are, so it needs to be unique to you and your niche. You want the website to be something you are proud of sharing with the world, and truly represent who you are as a person and business owner. Just like regular customers get to know a store owner/manager by spending time in the store, so should your audience should be able to get to know who you are as they spend time in your website.

It’s important to understand that every aspect of your website is important. If you don’t know how to build a great website, you can outsource it to someone who does. When you do hire a professional, be sure to check out the websites they’ve created to ensure that they are getting good traffic and look professional. This is a representation of who you are, and you want the quality to reflect that!

Ten Reasons Content Marketing Is Important for Your Business

content marketingContent marketing is getting more difficult these days. You have to work harder and be much more prolific just to get the same attention that you used to get with old-fashioned article and blog post marketing. Today your content needs to be smarter and more directed, and you need to have more of it. If you’re still questioning the importance of content, these points about content can perhaps help clarify it to you.

Why Content Marketing Is Important for Your Business

Helps Search Engine Ranking – Even though it is harder to rank in a search engine now than it used to be, and the “number” of your rank is less important, you still want to be ranked high and to be indexed with the major search engines like Google in order for your audience to find you. To get ranked, to get searched, to get noticed, you must have content.

Keeps Your Audience Interested – If you want your audience to come to your website or blog, you’re going to have to have something for them to do. Content marketing can include all sorts of things. Blog posts, articles, reports, books, games, videos, and audio files are all good examples of content. Your audience needs to consume your content, otherwise what’s the point of them visiting your website?

Informs Your Audience – Content can be used as a means by which to inform your audience about various issues and solutions within your niche. Writing Using content in this way can help your audience understand the problems they face and the solutions you provide.

Engages Your Audience – The right kind of content will entertain and involve your audience to the point that they want to come back often. If your content asks questions and provides a means by which they can respond, you’re automatically engaging your audience. You want your audience to be engaged with you regularly, because it helps them be more responsive to your calls to action.

Inspires Your Audience – A valuable component of content inspiration. Specifically, content can inspire your audience to ACT. That action means that they’re answering your calls to action, using your solutions, and getting results.

Builds Loyalty with Your Audience – People buy from those that they know, like, and trust. Creating regular content can help your audience feel as if they know you. When you add your personal style to your content, your audience will start to like you. When you choose content that is proven to help them get results, they will trust you. Once your audience feels as if they know you, like you, and trust you, they will become LOYAL to you – which means you will have the ability to effectively promote future products to them.

Helps You Establish Authority – When people believe that you’re the one with the answers within your niche, they’re going to seek you out for more. The more content you produce that is factual and well-crafted, the more your audience will see you as an authority figure on the topic. And the more they see you as an authority, the more they’re going to want to be associated with you.

Content Is Valuable – Outside of the services and products you’re promoting, content marketing is a valuable addition to your audience’s day. You want them to walk away from the content feeling as if they got something very important from you.

Content Lives a Long Time – The content you publish today will pay off far into the future. If you create good quality content, you’ll be able to benefit from it for years to come.

Content is a valuable piece of your business puzzle. It can be instrumental in getting the word out about your business, your niche, and your offerings. It can be the investment that keeps on returning!

Do You Have A Clear Plan For Your Business?

clear planGoing on a trip today is as easy as typing an address into your preferred GPS and following the steps. Technology has made it second nature for us to first look at the travel plan before we set out on any trip, far or near. Before we set out, we now know the most efficient route, how long it will take, and any traffic obstacles that we may encounter along the way. The same thing should be done when you start a business, or start a new year. Map out a clear plan, starting with the end. Where do you see your business when it’s most successful? How can you ensure that you get there in a reasonable amount of time? What obstacles might you encounter along the way?

In order to make a clear plan, ask the following questions:

Who Are You? – This question really has two parts; one, who are you personally and two, who is your business? How you want the public (and customers) to view you as a business is important, because it can inform how you proceed with every aspect of your business.

What Do You Offer? – It’s true that you offer something that can easily be named, xyz service or xyz product, but the question you really need to answer is what solutions are you providing? Is it freedom? Is it time? Is it a solution to a problem? Or is it something else? If you can answer that, you’ll be able to move your business forward faster.

Who Is your Customer? – Customer identification is an important part of owning and running a successful business. It doesn’t end once you figure out who your customer is either, because you will need to continue to study them over time. Try creating a customer avatar so that you can look at it and know exactly who you’re doing it for.

What Differentiates Your Offering? – Usually, someone else is offering something like yours or close to it. But there is always something that makes yours stand out from anyone else’s. What is that thing? How can you emphasize the thing that makes yours better, different, or special?

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How Will You Deliver It? – It’s important to know the means by which you’ll get your product or service to your audience. Without knowing that, it will be difficult to succeed in your business. Work out these plans in advance.

How Many Do You Need to Deliver for Success? – One thing many business owners forget to do is figure out how many widgets they need to sell (or hours if you’re in a service business) to break even, and then how many to be successful. When you know this answer, you can break that down to how many a day you need to sell. That then helps inform the rest of your plans.

What Is Your Timeline to Profitability and Success? – Once you know all the other information, it will be easier to determine how long it will take for you to be successful. Knowing that info, you can start from the date you want to show your first dollar profit, going backwards and entering in the actions you need to take each year, month, week, day and even – if you wish – hour of your day.

When you answer these questions seriously, you can easily create a workable daily plan of action. Before you know it, you’ll be successful because you have a clear plan.

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Our 5 Most Shared Posts of 2015!

5 most shared postsAs we look back on 2015 we counted up all the content that was published and over 100 posts hit the Strategix Blog. With a huge variety of topics covered, the ultimate goal was to help our readers understand the marketing activities they need to be doing to have a significant impact on their business growth. Below we are highlighting the top 5 posts of 2015 based on the number of shares they received – in all we had over 160 shares on social media for just these 5 posts. This definitely means they were popular and helpful, so here goes:

Most Shared Post of 2015

#1 – Eight Tiny Steps to Help End Procrastination

You can end procrastination if you set up a plan to do it. It only takes eight small steps toward success to beat it. If you keep these steps in mind before you get started on any project, you’ll be able to stop procrastination before it even gets a foothold. Read More>>

#2 – 3 Options to Add Video into Your Small Business Practices

This post was a guest post from my friend Jack Klemeyer of Grow Your Business Coaching.

Sex, lies and video.

All three of those make for compelling stories on the Internet.

While I never use the first two in my business or with my clients, the third, video, is a great avenue for all business owners and there are lots of ways video can be incorporated into the business. I want to share three options for every business owner to use video in their business. Read More>>

#3 – 7 Web Design Mistakes Small Businesses Should Avoid [Infographic]

Making mistakes is inevitable, but when it comes to marketing, and especially the way your website answers the questions your visitors have, it can be extremely costly. We present 7 of the biggest web design mistakes small businesses make so you can improve your website, convert more visitors and ultimately increase your bottom line. Read More>>

#4 – Book Recommendation – The Ultimate Social Media Planner

Are you a business owner who wants to make the most of social media but doesn’t know where you will find the time? Most big businesses are heavy into social media and have someone who handles that specifically. But what if you are the small business owner or an online business owner and workforce of one? How can you manage 5, 10, 15 or more social media pages each week and still leave time for other business pursuits? Read More>>

#5 – Local Search Engine Optimization: 5 Biggest SEO Mistakes on Small Business Websites

Guest Post by SEO Expert and Author Phil Singleton of Kansas City SEO

Most small businesses understand that an effective SEO strategy must be implemented in order for the company website to rank highly in Google for targeted search terms, however most fall short of what could be accomplished if a few mistakes were avoided.  If you are a small business owner, you can learn from these mistakes and make your website more attractive to both search engines (in particular Google) and people. Read More>>

As you can see for the titles above, these posts represent a variety of key topics when it comes to marketing – your mindset, video marketing, websites, social media and SEO. These were definitely important topics in 2015 and will be even more in 2016.

If we can help you with your marketing strategy or website development, please contact us.