3 Options to Add Video into Your Small Business Practices

Video is hot and an easy add to the marketing strategy for your small business. Photo credit: Sarah Maher, 123rf.com

Video is hot and an easy add to the marketing strategy for your small business.
Photo credit: Sarah Maher, 123rf.com

Guest Post by Jack Klemeyer

Jack Klemeyer is the founder/owner of Grow Your Business Coaching. His success is reflected in the success of his clients. He is a certified coach and practitioner in a variety of programs including NLP, John Maxwell and DISK and Kolby. He is a popular speaker and facilitator of sales training, group coaching, and mastermind groups and roundtables. Reach him at 317-755-6963, at Jack@GYBCoaching or learn more at www.gybcoaching.com.

Sex, lies and video.

All three of those make for compelling stories on the Internet.

While I never use the first two in my business or with my clients, the third, video, is a great avenue for all business owners and there are lots of ways video can be incorporated into the business. I want to share three options for every business owner to use video in their business. 


Use Video for Your Business – Option 1 – To Educate

No matter if you are a plumber, a coach or a chef, you can use video to educate your prospects and clients. Educational video can:

  • Teach clients how to use your products
  • Teach clients what you do, or how they can do it themselves
  • Provide insight into your company

Sy Sims said, “An educated consumer is our best client.” That quote has stood the test of time because it is true.

If you provide the how-to about a task or service you provide, the viewers who do it themselves will remember who gave them the information and how accurate or easy it was to follow. The next time they need that task done, if they don’t have the time or can’t do it themselves, they will know who to contact.

On the other hand, if they watch the video and realize it is outside their skill set, they might call right away. You will have demonstrated you know how to do it right and they appreciate that.

Educating existing customers will prevent them from using your products incorrectly and not being happy with the end result. It is a proactive measure to accomplish three goals:

  1. To promote return customers because they will be happy with their results
  2. To provide additional value through instructions that are easy to follow in an additional learning style
  3. To reduce the number of returns due to improper use, installation or care

Instructional how-to videos show customers that you care about their success. That says something about your company. A good something.

Use Video for Your Business – Option 2 – To Promote

A short video of your business in action on social media promotes your business.

For example, when I go to speak at associations and business groups, I often will record the event. Small slices where I talk about a specific sales strategy or give a few tips on holiday marketing can be cut out and shared via social media platforms like Facebook or LinkedIn.

Likewise when your company is sponsoring an event or making a donation to a local cause, a short video shares that community involvement with the world.

You can also use video to demonstrate products or show results of services. Highlight employees, make announcements and congratulate other business owners and businesses on their successes and achievements.

Another part of sharing your business on social media is just that – social. Every business owner has his own sense of humor and interests. Sharing something funny or interesting can be useful. Let your tribe get to know you – personally. A little cautionary note here – once you share something, you can’t take it back so be mindful of what you want your posts to say about you – and your business.


Use Video for Your Business – Option 3 – To Operate

For small businesses, videos are a great way to build and communicate within an organization. Some examples:

  • One owner would provide a quick Monday morning video that was a mini-staff and motivational session for his sales staff. Since their staff meetings were every Thursday, it was his way of providing sales data, notes about upcoming events or reminders about reports that were due. This video also included congratulations for achievements and encouragement.
  • Another owner used video to train new staff on how to do various tasks. Since he was usually not in the office when his part-time office help were in, he was able to give them direction and keep them moving ahead on tasks even if he was out. The short videos became a library of how-to modules that were used over and over since some tasks were only completed quarterly or less.
  • While an audio works as well, video of group sessions or meetings means that parties who are not able to attend don’t miss out on the discussions and decisions. Videos are especially helpful when whiteboards or large tablets are used to capture notes. This strategy for the use of video is also helpful for clients and customers.

With the proliferation of smart phones, videos can be made as candidly, casually or formally as called for by the use. The above owner often records his video in the car while he’s driving. And the second uses his phone for many of the short how-to videos he records.

Even some of the social media videos are made using phones. It depends on the purpose and who the intended viewers will be. But the bottom line is that every business can use video in some way. If it makes a task or message easier to get done, go with it.

As a business coach, I often see that business owners get so busy that they fail to see what is right in front of them. That is why an objective set of eyes is so helpful and they hire me. Recognizing resources and seeing the potential in them is one of the things I am able to bring them. Keeping it simple, actionable and forward moving is an underlying theme that benefits everyone.

Marketing strategy is the same thing – a fresh set of eyes that knows the how-to can keep your message on focus and effective. Every small business owner is talented, or else they wouldn’t be able to get a business off the ground. But the most successful owners see that they can’t know and be all things to the standards they need to grow a thriving enterprise. So they hire others who have expertise in the areas they don’t – or in the areas that will consume too much of their time and energy. Marketing is critical. If you don’t want to invest the time and effort in it, or don’t feel you have the expertise, hire Neil at Strategix, or someone like Neil at Strategix. It’s too important to your business to relegate it to an item on your to-do list.

How to Save Money on Content

contentEvery business today needs online content to help market and promote the business. The best way to do this is to ensure that you have a plan for your writing based on the products and services that you offer. Once you set up an editorial calendar it will help you come up with content on a regular basis.

Here are several ways that you can save money on content

Hire a Writer – That might sound like you’re spending and not saving, but a good content writer can be a life saver. If it takes you an hour to write one blog post, and you could earn more doing other work during that hour, it only makes sense to let a writer do it for you.

Buy and Use PLR – Private label rights articles are very useful to use and very inexpensive. If you choose well, you can use PLR for a lot of your content. When you use PLR it’s important to update it and change it around to make it your own first, but that will take minutes to do.

Write It Yourself – If you think you can’t write, you’re wrong. If you know a topic well, you can write about it. Just write how you talk, and act like you’re just telling someone who would be interested the information. In fact, using voice to text on your computer might help you.

Repurpose What You Have – Every piece of content you create can be used again; you will just need to change it up a little bit to use it in other places. You can use a blog post in a newsletter, compile them together into a book and more.

Refresh and Update What You Have – This is a little different than re-purposing in that you will take older content that has what is now wrong advice, due to changing technology and so forth. Updating it will make it new again.

Curate Content – In addition to your own content it’s important to tell your audience about other people’s content by curating content. The way that works is that you find excellent content that would be of interest to your audience, write a short blurb about it, add in your thoughts and link to the content.

Make the Most of the Content You Have – When you already have content, you can make the most of it. Turn a blog post into a video. Turn a data-centric blog post into an infographic, turn several newsletters into an eBook – if you keep a plan in place it will see as if the content you have multiplies.

Mix It Up – As mentioned, creating different types and forms of content is really a great way to expand how much content you have. A newsletter becomes an eBook; a blog post becomes a video and so forth. Use many types of content to keep your audience’s interest.

Promote Your Content – Promote each and every piece of content that you spend time creating. If you aren’t willing to promote it, then it’s probably not that good.

Creating content is one of the best ways to market your business inexpensively. Saving money on the content that you create is essential because you need so much to stay in the game today. But, it doesn’t have to break the bank to be effective.