What Really Matters? Marketing Metrics Infographic

Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success.

To avoid getting caught in the madness of the data sphere, take a look below to find out which marketing metrics deserve attention and which are safe to let go.


Source: GoodData

How To Speak Australian – Sparks Talk

I had the privilege of speaking for Sparks recently (Sparks is an Indianapolis-based, TED Talk-like event that happens once a month where you get 4 minutes to say what you have to say and at the end they clap you off the stage). I shared a topic I am passionate about – speaking Australian! Other than learning a few new words, there really was a point to what I had to say – you will have to watch to see what it was. and see how close to the 4-minute deadline I got.

Measure Twice, Cut Once [Strategix Video Tip]

It’s always important to know exactly where you are currently situated and that is even more significant when you are putting your time, resources and money into your marketing efforts. This week’s video tip focuses on the important items to measure in your business and why you need to pay attention to them.

Best Tools For Analyzing Your Business

analyzing your businessAny business has to engage in some form of analysis to ensure that the business is up to par. Online businesses are no different, and in many cases it is easier to begin analyzing your business online to see if it is working compared to a traditional brick and mortar.

8 tried and true tools that will work to help you

with analyzing your business

1. Google Analytics – Most people know about GA; they use it on their blog or website to get some insight in how well their websites are doing. If you can figure out how to use it effectively, it has a lot to offer. You might need a professional to help you make use of it at more than a basic level. However, it’s a great tool that most online businesses should use since Google is still the number one search engine.

2. Spring Metrics – This analytics tool is focused on turning leads into customers. This system helps you capture email addresses as well as break down your visitors by location, source, and more. It’s amazing software that can take your business to levels never before considered. However, it is pricy and will require a personalized demo and quote.

3. Accounting Software – QuickBooks is essentially the standard for accounting software for small businesses, and this business tool will help you analyze your business. This takes printing reports to a whole new level. Here is a great article that explains how to use Quickbooks as an analtyical tool for your business.

4. Woopra – If you need real-time customer activity monitoring, this is the app for you. You can tell what your visitors are doing the moment they get to your site and where they’re from, even before they subscribe.

5. Clicky – You can use this free on one site to see real-time traffic on your website and get reports for historical data, too. Upgrade to the pro version for more features and more websites. You do have to install it on your website to make it work, but visitors will not see it.

6. KISSmetrics – Use these analytics along with Google to optimize your marketing efforts to get more sales and conversions for any website or blog. They have price points for almost every size business.

7. Hostanalytics – Accounting is very important and the finances of your business are essential to making it last and work. This is for a larger business, but as you grow you should consider keeping a close eye on finances to ensure continued success.

8. Qlik – This analytics tool is different in that it’s a desktop Windows app that allows you to see interactive data as it’s starting. You can even use it free. It has many interesting features that are very intuitive to use to help you take your business to the next level.

It is important to remember that many applications that you use for your business offer internal business intelligence solutions. Check them out to see if they give you the insights that you need to know to make your business run effectively. Staying ahead of the numbers is necessary to notice trends and to help push sales higher or avoid a problem. With these tools, you should be able to begin the process of analyzing your business, but if you need further assistance, please contact us.

Ten Metrics that Matter to Your Business (well, they should matter)!

metrics that matter

As an online business owner, one thing you can do for your business to improve upon your chances for success is to track several metrics that matter to determine if you’re reaching your goals. First, set goals, then match them with data. Finally, match that data with online software to help you track the metrics that will help determine whether or not what you are doing is working.

Here are ten metrics that matter to track

1. Traffic Sources – Where is the traffic coming from? Knowing this will help you know where to put your attention. If you have places you’re spending time but getting no traffic, you can stop and spend more time on places that are sending traffic.

2. How Many Unique Visitors – If you’re getting plenty of unique visitors and that number is going up with consistency, then you’re doing something right for your business. But, there are numbers that are more important than visitors, such as conversions and revenue.

3. How Many Repeat Visitors – If you are bringing back people that have been to your website before, you’re doing even better. How are you bringing the repeat visitors back? Are you using email marketing or are they doing Google searches that bring them back?

4. Total Visitors – How many total visitors you have each day is a good indicator if your content marketing and other promotion methods are working. But, do they stick around? If not, is your content targeted enough?

5. Bounce Rate – How many of those total visitors “bounce” off your site without doing anything or spending any time on your site? Most sites have a bounce rate; you’ll need to know the industry average to know what you should shoot for.

6. What Visitors Do on Your Site – Tracking what your visitors do on your site is important because you can see how many articles they read, how many menu items they click on and more.

7. Conversions Per Visit – With this information, plus healthy calls to action, you can determine how many people convert per visit and compare that to industry standards to see how you’re doing.

8. Dollars Earned Per Visit – Knowing how much money you are making per visit is an important number to know so that you know how much you can spend on marketing. After all, the bottom line of any business is earnings.

9. Which Pages Your Visitors Leave On (Exit Pages) – If people are leaving on the same page a lot, you might want to check that page to figure out if you can optimize it better to keep people on your site longer.

10. Conversion Costs – With the information of how many visitors you have going to your site, and how much revenue you’ve earned during that same time period, you can track conversion costs which are very important to help with marketing.

Metrics that you track should be based on your goals. Every goal you make should have a corresponding numerical figure to track, along with software to help you track it. Some software to look at are Google Analytics and KISSmetrics.com. You may not use all 10 of these metrics, but it is important that you have at least 10 metrics that matter and you are tracking them weekly and monthly.

Don’t Go For The Sale [Strategix Video Tip]

All too often we see businesses only interested in getting sales and while I will freely admit that is what businesses need to survive, it’s a bit short sited to to think that it’s the only thing to be driving for. Join us in this week’s marketing tip as we introduce a smaller step you can make your visitor’s and prospects take that can yield a greater benefit in the long-term.

Is My Website Making An Impact Online?

impact onlineOne of the things that can be frustrating when you start an online business, is knowing whether or not the hard work you’re putting in is making an impact at all. This can be hard to tell if you don’t know the signs, when you’re not making a full-time living yet from your efforts. Here are some good indicators that you’re making an impact online.

8 Ways to Know If You’re Making an Impact Online

You Have Regular and Increasing Website/Blog Visitors

Building traffic on a website or blog takes time. You’re not going to get a million page views overnight. But if your visitors are increasing and regular then that shows that what you’re doing is making an impact online. Pay close attention to individual blog posts or other content that is getting the most the most traction and do more content like that.

Your Content Is Being Read, Shared, and Commented On

If people who visit your website read, that’s great, but if they share and comment on what you’re doing, that’s even better. Engagement is a much better indicator of impact than pure site visitors. Be sure to reply to those who comment and if you are notified of shares, thank them.

You’re Consistently Making New Connections

Are people seeking you out more and more to connect with you on various social media accounts? If so, that is a great sign that you’re making a huge impact on their thoughts and actions with your online presence.

You’re Being Invited to Speak at Events

A very exciting thing that can happen when you’re making an impact in your niche is getting invited to speak at events – either online or offline. It might frighten you, or feel as if it’s way out of your comfort zone, but it’s important to accept opportunities as they come that will further your business goals.

Your Content Is Being Curated

If other people are talking about your content on their blogs and websites and sharing it, then you’re absolutely making an impact. This type of engagement is an excellent indication that you’re making waves within your niche as a thought leader.

You’re Getting New Email Subscribers Every Day

If you’ve set up an email subscribe form (and you should) and you’re getting new subscribers every day, then you’re making a huge impact. Every subscriber will take you closer to your online business success goals.

You’re Building a Community

The more you build your business, the more you will (if you set it up right) build a community consisting of prospects and customers. Your customers will become fans for you, convincing the prospects to join them. You can do this via your Facebook page or a LinkedIn group, or even with a forum on your own website. Often it happens rather organically when you’re making an impact.

You’re Earning Money

You promote products and services and start making money or someone asks to pay money to put an advertisement on your website. Even just a few dollars means you made an impact on someone.

Any combination of the above factors will show you that you are making an impact online, your next goal should be to target the factors you don’t have currently and maybe take 1 or 2 a month. Over time you will increase your impact and as a result improve your bottom line.

How to Improve Your Mobile Marketing Methods

mobile marketingMarketing on mobile today is a lucrative way to get your products and/or services in the mind of your customers, but, there are some things that you can do to ensure that mobile marketing works even better for you and your business. Here are a few of the things you should consider to enhance your mobile marketing efforts.

Improving Your Mobile Marketing

Ensure That Your Website Is Mobile Ready

Don’t just start a mobile marketing campaign without giving some serious thought to whether or not your website and purchasing procedure is ready for mobile. All your email marketing, your website, your blog pages, and shopping cart have to look just as good on a mobile device as they do on the PC. Plus, everything needs to work seamlessly, or people will not come back.

Find Out Whether or Not Your Audience Is On Mobile

While mobile technology is outselling personal computers today, there are some small niches that have an older population. This demographic is less likely to have, use, or even fully understand mobile technology. Therefore, do the research necessary to find out how much your audience is visiting your online real estate using mobile devices. You can see what browsers your audience is using by looking at your analytics.

Make Buying Simple

Fewer choices, bigger buy buttons, and easier check-out procedures that work with a finger on a small mobile screen will improve the chances that your audience members using mobile devices will complete their purchase. The easier and the cleaner the website design, the better. What’s great is this simple type of design works with larger personal computer browsers too.

Create Multi-Browser Websites

Do not bother with “mobile versions” of your website. Everything should be responsive and work well on any device regardless of device and regardless of browser. Building responsive sites is easy today if you use a good website builder like self-hosted WordPress and choose the right mobile ready themes.

Find a Reputable Advertising Service

Test out the different services to find out what will work best for your needs. There are many different services that conduct mobile advertising. You want to be sure you can track results as well as target the right demographic with your advertisements.

Create a Mobile App

Mobile apps are great ways to keep your audience interested. You can run “in app” ads too with a free mobile app. You can offer two versions, paid and free with ads. A lot of people will use the free one, and you can market to them (with permission) your own products and services when they are using the app.

Track Everything

Most mobile marketing applications and programs will offer you the ability to track a lot of things. Be sure that it has the ability to track the items that you want to be able to track. You should know what you want to track based on the goals of your mobile marketing. For example, if you want to track downloads of your free report, it should be able to do that.

Test, Revise, and Repeat

Like most marketing efforts, it’s imperative that you are willing to test, revise on the fly, and repeat as necessary until you get the results that you expect. You also need to be willing to throw out anything that you’re doing that simply is not working and head back to the drawing board.

Marketing to mobile devices is a skill that everyone who wants to have a business needs to learn. Mobile is becoming more popular by the day. The time is now and if you don’t catch up right now, you’re going to leave a lot of money on the table.

Over 1 Billion Sold [Strategix Video Tip]

What can you learn from a restaurant that’s sold over 1 Billion hamburgers, turns out you can learn a lot. Watch as we show you a strategy McDonald’s uses that every savvy business should be installing into their marketing system.

Why Your Online Reputation Matters

online reputationYour online reputation is essentially the same as your offline reputation but, thankfully, using the power of the internet you can discover what your reputation is and work toward making it better. In contrast, it can be very difficult to discover what your offline reputation is. It doesn’t matter what type of business you have these days – it can be online or offline, large or small. You must manage your online reputation.

Eight Reasons Why Your Online Reputation Matters

1. Most People Will “Google You” before Buying

You know you do it, so of course, most others do it too. If you want information on a business or product, you search on Google to see if you can find it. You don’t care if it’s a local business or not – you go to Google, type in the name, and then you read the reviews and other information about that business.

2. People Buy from Those They Trust

Finding good information during the searching process helps build a feeling of trust in your customer. If instead they find bad information, poor ratings, or other things about you or your business that is negative, they may choose a competitor – even if they can’t find information on that competitor. Worse, they might find information about a competitor who is far away and order through the mail.

3. Reputation Builds Brand Awareness

By building an online reputation through the use of social media, websites, blogs, YouTube videos and more, you will build brand awareness. If you do it right, it will build positive brand awareness about yourself and your business. But, if you do it wrong you might inadvertently make yourself look bad. Focus on always being positive and not negative, unless of course that is your personal brand.

4. Good Reputation Gives a Competitive Advantage

The aim is to build such a good reputation that when someone searches for your name, a search term, or your product or industry, you appear in the searches in a healthy way without controversy. In this way, you’ll have an advantage over your competitors who either don’t exist online or have a bad reputation online.

5. Nothing Is a Secret Anymore

One thing you have to accept about our new technological world is that nothing is secret anymore. You cannot be anonymous online if you expect to make an impact with your business. Instead you need to be yourself, out and proud as they say, taking control of your reputation by making an appearance on discussion boards, blogs, podcasts, YouTube videos and more. Even if you have one negative event, you can ensure that the positive outweighs the negative if you make a concerted effort.

6. Customers Care about Your Values

In the old days, everyone cared more about the bottom line than their reputations as employers or corporations. Today, people want to know about your character. If you have poor character, or appear to online, you will lose money because consumers want to buy from people that are upstanding citizens who care about the world.

7. Unscrupulous Competitors May Attempt to Trash You

By keeping an eye on and working to improve your online reputation, when and if a competitor tries to trash you, you’ll be ready. Believe it or not, some very misinformed and bad people will actively seek to trash you online. They’ll hire people to do poor product reviews, or do one themselves, and call you out on things that aren’t true just to make you look bad. How you respond makes all the difference.

8. Every Action You Take for Better or Worse Affects It

One thing you have to know about being online and running an online business is that everything you do will be analyzed and scrutinized by everyone. It’s imperative that before you post that picture of you hanging off the ceiling at that convention that you consider how it will impact your future. Before you spout off to a rude customer on social media, consider how you can turn it around in a way that is positive because even if you’re ultimately right, how you respond matters.

Building and maintaining your online reputation is an important way to build your brand, improve your business, and make a difference. Leave no stone unturned and you won’t be unhappy. If you need help monitoring your reputation online just contact us. We would be happy to setup a system for you or monitor it for you.