Why You Should Start a Membership Site

membership siteAs you create a successful online business, one of the ways to stop income disparity from getting in the way of your success is to start a continuity plan. A great way to get monthly continuity income is to start membership site. A membership site means that the public is blocked from the content available only to members who pay a fee to access the membership area.

8 Reasons To Start A Membership Site

1. Develops Community and Builds Relationships – One way to earn more money online is to build a community and nurture relationships. What better way to do it than a private membership site with a forum that is not open to the entire internet?

2. Makes Fans out of Your Customers – When you spend time in a forum with members, they will become more than customers. They will become your fans. This is an excellent opportunity for building a lucrative affiliate program.

3. Gives You Deep Insight into Your Customers – By observing the things your customers talk about in the private forum, you can come up with new products that they’re basically asking for or showing a need for. They’ll feel as if you are reading their mind.

4. Provides a Captive Audience for Testing – Before you put any products out to the world, you can test them on your members. They will give you feedback that will assist you with making needed changes before you put them out as individual products outside of the membership.

5. Simple to Set Up and Easy to Maintain – Today, technology is a lot easier to use. Even a complete beginner can find the right technology to build a functional and lucrative membership site. If you can come up with just one new product a month and four blog posts, and commit to participating one hour a day in the forums, you’re set.

6. Adds Value to All That You Do – Remember that you can sell each product you create individually too, outside of the membership. The membership will add value to every product that you create as a way for buyers to get assistance. You can charge for the membership, or you can throw it in free for large ticket product purchases.

7. Add Life to Previous Products – If you already have several products that you’ve created in the past, you already have things to add to your membership site. This breathes new life into the old products. Update them a bit and put them into the pipeline, and you’ll be ready to go.

8. Earn Reliable Income – Membership sites allow you to earn, once you get started, a relative consistent income. The lifetime of most memberships is about four months but if you market well, you’ll keep a consistent number so that your income is reliable.

Membership sites are easy to set up, easy to run, and can provide a solution to producing regular and dependable income for your online business. If you have at least one product, and can produce regular content and products on a monthly basis for your niche, you can start a membership site today and have it up and running tomorrow.

Subscribers Ahoy! [Strategix Video Tip]

Have you thought about implementing a low-cost subscription model into your business? If so, and especially if you haven’t, you need to watch today’s video tip to see why implementing this into your business should be the next thing you work on.

Here’s a couple of resources: You should read The Automatic Customer by John Warrillow and take a look at the 9 Subscription Models in John’s resources section. They will quickly help you to decide which model (s) will work best for your business. If you need help deciding or implementing any of these option please contact us and we will see what we can do to help.

21 Social Media Marketing Tips [Infographic]

Businesses define social media marketing in many different ways, some see it as an extension of offline and online advertising, while others use social media as a way to interact with current customers, but no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.

If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers.

So, how does your business measure up when it comes to social media marketing? Let us know in the comments below!

Social Media Marketing Tips

Source: Social Metrics

Book Recommendation – The Ultimate Social Media Planner

The Ultimate Social Media PlannerThe Ultimate Social Media Planner System

Are you a business owner who wants to make the most of social media but doesn’t know where you will find the time? Most big businesses are heavy into social media and have someone who handles that specifically. But what if you are the small business owner or an online business owner and workforce of one? How can you manage 5, 10, 15 or more social media pages each week and still leave time for other business pursuits? If this sounds like you, then “The Ultimate Social Media Planner” is the life preserver you’ve been looking for.

Learn from another business owner who struggled just like you before she developed this system. Now, instead of dreading your next round of posts to your social media pages, learn how to get organized from day one. Stay consistent with your posting, spend time responding to posts and interacting with your followers instead of putting out the proverbial fires all the time. The system includes spreadsheets that show you how to organize your postings and also instructions for bulk uploading if you use HootSuite or PostPlanner. There are video tutorials that cover various aspects of using the system along with the actual planner action book and access to her private Facebook group for more support. You can manage social media pages with ease with the content and organizational tools you will get with The Social Media Planner System.

The Ultimate Social Media Planner – order here.

Untold Secrets of Social Media Marketing

One of the foundational elements of any good marketing plan is to stand out from your competitors in the marketplace. It’s no different when it comes to your social media marketing plan, in fact it may be even more important to stand out in a sea of social messages that crash over us on a daily basis. In this infographic, you will find 10 creative ideas to get your social media marketing outside of the everyday, ho-hum existence you may be in today.

10 Creative Secrets for Social Media Marketing

10 creative secrets of social media marketing

Infographic courtesy of Social Metrics

How to Write Social Media Posts That People Respond To

Social Media PostsPosts are what keep your social media active and your audience engaged. However, it’s imperative that you have a strategy so that you can get the most out of your social media interactions. For the most part, your social media strategy should involve building your email list or sending them to your website so that they can become customers.

8 Tips to Write Social Media Posts that get Responses

1. Understand Your Customers – You need to know who your target audience is so that you can recognize what type of posts will get more traction with them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well to it. Know who they are so that your posts can be targeted.

2. Watch Your Competition – It’s always a good idea to check out what your competition is doing in regard to social media posts. Don’t just copy what they are doing. Instead, observe whether or not the competition is getting a result or not from their actions, and note how you can do it better or differently.

3. Know the Goal of the Post – What action do you want your customers to take when they read the post? Do you want them to click through to read more? Do you want them to like, follow and share? You need to be clear about what you want them to do in order to get action.

4. Add a Relevant Image – People respond best to relevant images on social media. You can make memes and infographic using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

5. Write a Blurb that Gets Attention – When you share a meme or a blog post or other type of post on social media write a blurb about it, and what you want your readers to do about it.

6. Link to the Rest of the Story – Don’t just post most of your updates without linking to the rest of the blog post, more information about the meme, a newsletter sign up, or your website.

7. Ask Your Audience to Share – Never forget to ask your audience to share your posts. You can also invite them to take memes and infographics off your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

8. Respond to Comments – Don’t just ignore the interaction that is happening on your social media pages. Always respond, and add comments to the discussion. Answer questions, and be kind. Even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.

Writing social media posts that get a discussion going and inspire people to share and interact is an art. You’ll need to try different tactics to see what works with your particular audience. But, be sure to always have a call to action on the post so that your audience knows what to do. Remember that your goal is to get them on your email list so that you can market to them on an ongoing basis.

Find New Followers – [Strategix Video Tip]

Take a look at today’s tip to find out about a couple of ways yuo can drive new followers to your social platforms. They are not hard or complicated, they just take a bit of planning in advance.

Social Media Marketing Mistakes You Don’t Want To Make!

social media marketing mistakesGetting your presence on social media is an excellent way to increase your following and make more money. However, there are many common mistakes that people make when engaging in social media marketing. If you are making any of these mistakes, don’t worry; it’s never too late to correct them and make it better.

Social Media Marketing “No-No’s” To Avoid

Not Engaging with Your Followers – When your followers make a comment on something, share or ask a question, don’t wait too long to respond. If you have someone monitoring your social media, have them inform you of ongoing conversations and potential areas of engagement.

Not Filling Out Your Profile Completely – Incomplete profiles make your business look either sloppy, or fake. If you want to be taken seriously, fill out a complete profile with a good profile picture, your company logo/banner and information so that you can be contacted outside of the network.

Not Focusing on Follower Quality – Some people make the mistake of focusing on the quantity of followers rather than the quality. You want to concern yourself with finding followers who are potential customers.

Not Posting Regular, Relevant Updates – If you aren’t active on social media posting things that resonate with your audience, then you’re not going to get any traction. If you plan to be successful with social media marketing it takes perseverance and patience, not one-hit wonders.

Not Choosing Your Channels Wisely – You don’t need to be on every single social media channel. Be on the channels that your audience love and that will work out fine.

Not Automating Some Actions – There are a lot of things, such as scheduled updates, that you can automate on social media. Be sure to use scheduling when possible as long as it doesn’t make you look robotic.

Not Interacting Personally – Every chance you get, it’s important to make spur-of-the-moment updates that are relevant to your business and your goals. This will make you look more real in the eyes of your followers.

Not Personalizing Messages for the Channel – Sending out a mass message, using software, to all of your social media networks that you’ve connected with, is a big mistake. Most of the time, you’ll have leads who are on more than one account. If you do this they’ll quickly feel bored or worse, spammed.

Using social media marketing in your business is a proven technique to get more customers, make more sales, and increase your bottom line, but only if you avoid these mistakes. Take one item at a time and make the improvements needed to get on the right track so that you make your social media marketing profitable for your business.

Secrets of Highly Effective Social Media Marketing Experts

social-media-marketingSuccessful social media marketing experts know what it takes to make social media work for you. Aside from including regular updates, relevant posts, and stand-out content, make sure that you stay involved in each social media network in a personal way.

Secrets of Social Media Marketing Experts

Make Your Social Media Profiles Stand Out – Fill out your social media profiles in full, and learn what constitutes best practices for social media profiles on that particular network. Each network has its own personality that you should mind, but let your personality shine through too.

Make the Right Connections – If you can connect with other experts and movers and shakers, you’ll be able to get more traction because if you can have a conversation with them, all their followers will see it.

Make Your Business Pages Interactive and Informative – Don’t skimp on making your pages represent your business appropriately. On each social media network you can create pages that look awesome and get results.

Share Relevant Industry Topics – If you want to quickly become a go-to expert, find relevant industry news and share it with your followers. Don’t worry; giving it away works.

Join the Conversation – Don’t just be a robot by posting things without ever commenting and entering into discussions with others. You want to jump right in and talk to others just like you would if you were at a live social gathering.

Learn to Use Hashtags Correctly – Hashtags help you organize and search for relevant content on social media. Always use the # before the word, use no punctuation, keep it as short as possible and use letters and numbers.

Advertise Strategically – Running advertisements on social media is a great way to get the word out about a new product or service. However, be strategic when running an advertisement so that you know exactly what you expect to achieve with it.

Use Sponsored Ads and Posts – When you have something important to get across to your audience, it’s important to use sponsored ads where many eyes are on the post. Mind your budget.

Hire an Experienced Copywriter – For some of the posts, it’s imperative that you work with a copywriter who understands your business and your voice, to help you with many of the posts and get them right within the space needed.

Be Yourself When You Post – When you are in a discussion on social media, outside of representing your business you are also representing yourself. Be who you are so that your social media presence has a personality.

You don’t have to reinvent the wheel when you get involved with social media marketing. Follow the experts and do what they are doing. Focus on differentiating yourself and being a real person with a unique voice that represents your business.

Methods of Conducting Market Research

conducting market researchIn order to conduct market research, you need to know a few different methods of research. Today, conducting market research is easier due to the relatively inexpensive technology you can take advantage of, some of which will be discussed below. The important thing is to learn about these methods, and commit to conducting this type of research on a regular basis.

The times that are important to do market research are before creating and launching a new product, to analyze how your current marketing is working, and more.

8 Ways of Conducting Market Research

1. Surveys – Software like SurveyMonkey.com, and Zoho.com allow you to conduct web, email and mobile based surveys so that they can be taken by anyone, from anywhere, using any device. Surveys are good to use on your audience as well as to help find your audience.

2. Online Communities and Forums – Finding industry-specific web communities and online message boards (forums) are a great way to observe a specific type of audience to find out answers to the questions you have.

3. Social Media Analytics – Using social media analytics to find trends in the actions of your followers is a great way to conduct research. Want to figure out which kind of social media post gets more engagement? Use the analytics that comes with your software.

4. Interviews – Due to high speed internet and webcams, you can use software like Skype and Google Hangouts to conduct and record online interviews. You can also conduct old-fashioned “paper” interviews via email.

5. Crowdsourcing – This is a relatively new phenomenon; you can actually crowdsource any problem you have to find multiple solutions. You can even crowdsource as part of research to find whether or not there is a market for your product.

6. Focus Groups – This is a group of potential target audience members who will sit and discuss the product and services or the ideas about the products and services.

7. Behavioral Observation – A lot of times people will say one thing and do another. It’s important that you test this potential behavior by using the results of your survey to send a test to ensure survey honesty and integrity.

8. Trial Sales – Once you’ve conducted some market research and you’ve found positive potential in a product, do some trial sales to see how it goes. Try different sales pages and different methods of selling to find out what works best.

Using these methods of conducting market research will ensure successful research results. Don’t just conduct research once. You should be doing ongoing research and testing as long as you are in business. Businesses that understand the importance of conducting market research are very successful because they have some sort of idea about what will happen once they push out their products and services.